Small Business | Forum « How important is to have a profile on every online social networking?

How important is to have a profile on every online social networking? (12 posts)

Eddy Sleiman said
9 months, 3 weeks ago:
In your opinion and further to your experience how important is for a business or for an individual to have a profile on every available online networking and where would the challenge be?
@eddysleiman | # | Top
Russell Allert said
9 months, 3 weeks ago:
@eddysleiman Hi Eddy
For an individual person, do what you like and what you can handle. If you are a social media maven and love it all, go nuts, but if you just want to be on Twitter and Facebook, then that’s fine too.
Just don’t fall into the trap of joining a whole bunch of networks and then not posting to them. And then realise you can share posts between them and do that; or worse still, automate posts.
If you cannot be on a network, don’t be on a network.
Russ
@russellallert | # | Top
Kim Kline said
9 months, 3 weeks ago:
@russellallert Good advice Russell! I would rather be on one or two where I post regularly, then being a “ghost” on many!
@kimkline | # | Top
Nichole Schlecht said
9 months, 3 weeks ago:
@eddysleiman
If you’re looking to use social networks for business, to potentially reach new prospects or brand yourself, I suggest you look at where your audience may be.
For instance, if you’re B2B, LinkedIn would be probably the best social network to be active in. If you’re B2C, Facebook or Google+. A case could be made for any of the social networks but it really depends on your audience. Different social networks have a gravity that attracts various personalities. None of them are a one size fits all.

As @russellallert mentioned, do what you can manage. It can be exhausting and you don’t want to neglect potentially great networks because you’re spending too much time on others. Hope that makes sense.
@iamconsulting | # | Top
Trudy Phillips said
9 months, 3 weeks ago:
@eddysleiman @iamconsulting @kimkline @russellallert Whatever online networking forum one is on, there should be good profile. People look at these.For LinkedIn, I suggest a pretty comprehensive profile and getting recommendation that focus on your professional like. Somewhat also for Twitter. For Facebook, you can be a bit more personal. As for others use good judgement that maybe a mix of what is on these three.
@trudy | # | Top
Mac said
9 months, 3 weeks ago:
@eddysleiman perfect profiles where you need to be. if you are in music, myspace may be more important than LinkedIn. If your audience is ??? then you have to be in FB and so on.
be were your client is.
@richardmclaughlin | # | Top
Kristy C. Cartier said
9 months, 3 weeks ago:
@eddysleiman There is a distinction between being active and protecting your brand by having an account. I have registered for various social media platforms to maintain my personal brand; however, I am active on only a few of them. Case in point: someone had already snagged the AHAA name on Pinterest so I was forced to use AHAAorg which is not ideal.
@kc_kreative | # | Top
Rich Brooks said
9 months, 3 weeks ago:
@eddysleiman
While I hear what @russellallert is saying, I side w/@kc_kreative.
I often will get on a promising social network and reserve my “go to” handle for both me and my company to protect it.
However, I focus my attention on where my customers are and the platforms I enjoy most.
@rich-brooks | # | Top
Russell Allert said
9 months, 3 weeks ago:
@kc_kreative @rich-brooks @eddysleiman I would agree with Kristy and Rich – for business purposes definitely get your name, although that doesn’t mean you have to use it – straight away or at all.
I was talking from a more individual point of view.
Russ
@russellallert | # | Top
Madeline Vazquez said
9 months, 3 weeks ago:
There are just too many. I’d choose the most popular two or three and that’s it. Majority of the audience is using Facebook, Twitter, and LinkedIn. Depending on the business or profession, you can find social media sights relating only to that field.
@mchillemi | # | Top
Mauro D’Andrea said
9 months, 3 weeks ago:
@eddysleiman Hi Eddy, in my opinion being on every social network is not a good strategy.
You have a limited amount of time, so you should use it in the best way possible.
The best way possible is to be on the social networks where there is the most of your customers.
To be on all the other social networks represents a waste of time, just because you can use that same time to produce awesome contents, to write guest posts and to work on best-selling products.
Of course if you can afford it (or when you’ll be able to do it) you can hire someone who will manage all the social media for you.
@maurodand | # | Top
Breffni Fox said
9 months, 3 weeks ago:
Eddy, you have received great advice here and I would agree with the sentiments generally expressed, even with recent technological advances you cannot be everywhere at once nor would you want to be. Focus on the Fundamental few……focus where your target customers are likely to be, if you feel that you need to be everywhere you may want to revisit your targeting strategy and ensure you know who and where your target customers are. You cannot be all things to all men or women! Concentrate on reaching the 80% of your audience, leave the other 20%. Good luck and Warmest Regards, Breffni
@breffnifox | # | Top