said 1 year, 5 months ago:
Great post and question!!! Couple of things we’ve done that has been highly successful at http://www.texstarweb.com
1. We have a tightly defined geographical and services based target market. We created over 150 landing pages dedicated to each target market on our website. Every one of those rank on the first page. You can see 40 of them at the bottom of our front page.
This takes advantage of the power of local search on Google.
2. In all of our offline marketing – flyers, brochures, and business cards – we use the QR Codes to send them to targeted landing pages.
3. I have no personal value for cold calling or direct mail. The returns are so low and people find cold calling so repulsive on the receiving end that we made a decision not to offend people with that medium when we are more successful online and have significantly higher ROI’s.
That’s my experience and opinion. I’m sure there many who have different experiences and I hope to hear of what others doing.