The buzz that is all the rage is this renewed emphasis on local marketing. We’ve seen pundits declaring the yellowpages and print ads, be it in newspapers or magazines, dead as businesses scrambled to create an online presence.

Now however, Internet marketers are re-evaluating their marketing strategies as  the SERP wars intensify and millions of web sites spring up like mushrooms overnight. They are rediscovering traditional marketing, such as direct mailing and other cross channel marketing strategies.

I personally am thinking of incorporating post card mailings, flyers and even cold calling to my marketing strategy. I was wondering if anybody has experience with incorporating different marketing channels with the Internet, what were their successes and failures, and how did they adapt of modify Internet marketing with traditional marketing to achieve new synergies and improved ROI?

Thanks for sharing that valuable insight and experience about cold calling and using QR codes on your company literature Don.

It makes sense that unsolicited calls are an intrusion, especially in this down economy where so much energy is focused on survival.

I think incorporating mobile into the marketing mix will also be crucial as more people are on smart phones than on computers.

Yes Rich, I think you are right that we have to remain sensitive to our target audience and what they feel is the best way to interact with them.

Social media and now Web 3.0 (?) seem to be logical consequences of the Internet’s evolution, but I think the tried and true marketing strategies are still effective.

BTW, how did you know I have a giant tortilla costume?