How do you save a low-ball proposal? (16 posts)

  • In the fall, I submitted a proposal for some research and presentation work on an hourly basis. The client came back with a crazy number (set fee) with an expanded scope of work in a 6 week timeline (vs. my 3 month timeline). Was there a way to save it? Should I have gone back for just a piece of it? I learned later from a business coach that you should never say no outright. What are your thoughts?

  • @kc_kreative 

    I used to hunt down almost every prospect but then sometimes it’s best just to let some go.  You should not undervalue your work and  your expertise.  If you honestly feel that it will take 3 months and at x amount, then thats what you stand by. 

    You don’t want to drop your quote and timeline and then be stuck – efforts or late nights you aren’t being paid for or last minute additions to the scope when you are already pressed for time, etc.

    I’m sure you thought thru your proposal and I would stand by it.  In these instances I send back something like “I wish you much success.  If it doesn’t work out  or if you need further assistance down the road, I’d be happy to help.”  Something like that where you are leaving the door open if that 6 wk contract goes bad, etc.

    Just me two cents…LOLHeather :D

  • @kc_kreative Absolutely agree with @blogsbyheather here! Standing by your estimate and turning down the contract shows integrity, and you’re perhaps better off going after other contracts that will respect your time and hourly rate. Now, if you think you gave a wrong estimate, you could always go back, but since there is a set fee and less time to do so, why would you?

    Was there a way to save it? Not sure. Sometimes it’s better just to walk away and not think about “what if”…

  • The best thing to do is a face to face situation so you can have a conversation with the prospect to hear their thoughts and them yours. I really avoid shooting proposals back and forth electronically for this reason. Do they have a quicker deadline than originally thought? Other reasons?You also mention hourly, so they may have had a fear that that would add up too quickly and get away from them, which is why they suggested a set fee. Their numbers were out of whack but they may have been flexible with a different payment structure.

  • @kc_kreative while I think it’s worthwhile trying to ‘save” it, you cannot give away your hours.  @danonbranding may have hit on their sore point.

    A face to face would be helpful – what could you get them in their timeline? Could you do a fixed price with a fixed scope, not their expanded one.

    I understand as you try to get some momentum going, you need clients, and want their recommendations and referreals. Just be carefule to agree on something you can execute.

  • @blogsbyheather @danonbranding @joanmuschampfagnani Thank you for the insightful advice. I didn’t work with the company (and I have let it go). I was just curious to see what others thought for future reference. A face-to-face would have been better than an emailed decline. Lesson learned.

    At least my next (and first) client was much easier to work with and paid promptly :)

  • @kc_kreative We cannot close every deal. I tracked every lead I got last year and found out that about 30% of them were unqualified, about 20% evaporated during the sales process (this one, for you) and 50% closed. I am very OK with the 30% and the 50%. Those that faded during the sales process? I would either like to dis-qualify them sooner (so I do not waste time on meetings, research and a proposal) or move them better into closing, as I recognize that I lose some of them due to my own issues during the process. So all in all, I disagree with that coach. My advice would be to figure out whether there was an opportunity earlier in the process to find out that they could not / would not be able to afford you.

  • @abigailgorton Thanks for the feedback. I like the statistics that you provided. In regards to the coach, he was saying try to find away to give a “hard” no. However, sometimes you do have to say, “Hey, this isn’t the right fit.” and move on. I also knew that bargaining was going to be a hassle because the client is a professional salesman and they thrive on negotiation.

    How many of us actually track our sales process? Other than Ms. Gorton, of course. I have seen Marketo’s setup for lead nuturing and I believe that Eloqua has a similar model. 

  • @abigailgorton @kc_kreative@danonbranding @joanmuschampfagnani@fredericgonzalo 
    Here is an article I just saw today – about underbidding….http://smallbiztrends.com/2012/01/what-to-do-when-underbid-on-a-project.html

    Enjoy,Heather :D

  • @blogsbyheather Awesome read, thanks for the link!

  • Great article, Heather. Negotiation may be part of the process but so is clear communication. You’re trying to help each other find if there’s a fit. Some prospects miss this and assume “They’re meeting with me so they’ll do what it takes to get the business.” Not so fast. Generally speaking, you have to be leery of those who want to compromise your price and timeframe so much that you’re ultimately not sure you can deliver the product that you’re happy with. And YOU have to be happy with the product, not just the client. 


  • @kc_kreative Thanks! If you are interested, I did a blog post recently about tracking the process.  http://www.abigailgorton.com/2012/01/08/put-that-in-your-pipeline-and-track-it-knowing-your-sales-close-ratio/

  • @blogsbyheather It is a great article. Scenario 2 & 3 fit my particular situation. Now I know how to better handle these when they come up again.

  • @abigailgorton I especially love this line of your article:

    My inner-statistician and outer-control-freak…”
    As I have one of those too. It matches well with my need to be creative. Thanks for the info as I’m sure my new company will need it as well. (Hmm…a new game? Instead of Words with Friends, it’s Company with Friends)

  • A few thoughts to consider:

    Maybe next time you could provide a modified version of your plan to work with what the client is willing to pay. You could acknowledge that the short time will limit what you can do, but you also want to try to work with this person. Sometimes as you work and the client sees the value of what you do, the time you spend working can be expanded along with more monetary compensation.

    Another possibility is that if you had decided to work with the person, you might have found that this was a difficult client. Even if you were given the chance to do more work, you might have found that this person was still trying to nickel and dime you. Therefore, your initial experience could have been indicative of what working together would be like for you. That first encounter may very well have given you a sense of who the potential client is and how she or he operates.

  • Not every customer is a good customer. I know when you are starting out – anyone with money looks good. Some customers are actually not profitable . Always look at your opportunity cost (what account could I have worked on and made more).

    Never drop your rate. Change how much work you do, if you don’t want to say “no.”


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