All of us know that Email Marketing is one of the most profitable source of income for blogs and online businesses.
Unlikely, Email Marketing is very hard if you don’t have the right information nor adopt the right strategies.

What stragies do you use in Email Marketing?

Where do you think you can take the best information in Email Marketing?

I found pretty useful SteveScottSite and Copyblogger for Email Marketing tips.

@maurodand

There’s definitely a lot of great resources out there. I happen to be listening to a Pat Flynn podcast in the car right now about building your email list.

I’ve found that offering a quality ebook or article works wonders for my business and many other service businesses.

Alternatives include special discounts in the online store or entry to a raffle.

Of course, you need to continually create quality content that addresses your ideal customers’ biggest problems or they’ll unsubscribe just as quick.

Thanks to all for the answers and for sharing these interesting information.

@annfurnivall Great! You are doing pretty well.
I think that offline promotion could be even better than online one (at least at beginning stage) but I live in Italy while I have a site in English (unlikely many people here couldn’t follow my blog due to the language).

@rich-brooks I agree with you: a lead magnet is a good start.
But I think in these days it could be not enough.
By the way, yes, Pat is great

@geoffrey-gordon It’s right! I forgot Derek at Social Trigger…it’s one of the best in my opinion (on many topics, not only on Email Marketing).

@maurodand I think one of the best strategies for email marketing is to actually send a newsletter or blast. Most people know they should send an email blast, but don’t do it for many reasons. My advice is Just Do It!

@dianebianchi Without asking your secrets…… would you share some ideas as to how you actually determine what the customers want….  Thanks

There are some really great tips and resources here. Although I use Aweber, I have a client who uses Constant Contact. They have an awesome resource center and knowledge base. They offer online training in both email marketing and social media marketing which I found to be a valuable learning resource. I know having a freebie is an important accelerator to building your email list, but I have yet to come up with that yet. 

You’re welcome, @dave-mackay

@dave-mackay Think about the last five questions you were asked about your service/product… Viola now you know what your customers are interested in!

@klg007 Good point with the auto responders. A great ebook or video series offered to entice people to sign up for your mailing list is key. Then a series of auto responders with follow up questions or tips or educational moments is key to getting your business in front of people that want more information about your business.