Kristy C. Cartier
said 1 year, 2 months ago:
It was a little tough coming up with the title! I was at a B2B marketing communications seminar this morning which mentioned emotion being part of the decision making process in the B2B realm, which tends to be more of a B2C purchase trigger. The speaker said that you should try to help your customer rationalize how they feel about the purchase (service or product). Said another way, they want it but how do they justify the buy in business terms?
I was wondering what you have used to close the sale (generic answers accepted). Are there any tips from the B2C side?