We haven’t talked a lot about SEO in this group, and yet it’s so critical for small businesses to increase their online visibility!

How do you decide which keywords to target on your website, blog or videos? Do you use a tool, a website, your gut?

What helps you get in front of your ideal customers when they’re searching for a service like yours?

I have heard adwords.google.com recommended, as well. I intend to give it a try and will report what results I am able to obtain here. You, bet.

Thanks for reminding me of Adwords:  I just went and it gave me all the words and combinations that I need.  Most of mine are low search words, so when my blog goes live it will be easier for the little spiders (or what ever bug they are) to find me.  Thanks again for the reminder.

@rich-brooks @charlynshelton-socialmediainterpreter

I use Google Keyword tools. I will do a general search 1st, then take the highly competitive keywords and search those terms. It was huge for us.

I found words that I never imagined would make sense, but they were still appropriate and in our genre. We get numerous companies filling out the forms on our website for sites to be built in Dallas / Fort Worth.

@rich-brooks thanks for idea on Keyword Questions. I will be checking it out!

Thanks for the advice on this. I’m just about to launch my first website and am going to have to get my head round this subject, to which I am going to grab a coffee and read the beginners guide.

For me, more important than what keywords to use [from researching on google keyword tool] is how these keywords are used by your target demographics in phrasing their questions and concerns about your product or service..  this is especially important for small business owners competing on a very specific and small niche..

To get some answers, i had to immerse myself in groups, forums and discussions related to my service.  I also curated content on facebook, twitter and google reader to see how potential followers are phrasing their questions and what their real concerns are.   since my target market is highschool students, this research method not only enabled me to learn what keywords and questions they are asking but what current topics are hot among them as well, this gives me some idea on what spin to put in my content to make it more shareable- for this month its the Hunger games movie..: D

I used Google keyword tool for my initial research of keywords. Not all suggested keywords can be applied to your project. So I need to assess and measure the keywords if they are really suitable to optimize or not.

Keyword Internet Marketing Tips

 When starting an online business, keyword internet marketing is very important. Keywords are what people type into the search bar when they are looking for a website that offers the product they need to buy. Knowing the keywords your customers are using and optimizing them into your website will put you miles ahead of your competition.

 To find the keywords your customers are using, get yourself a good keyword internet marketing tool. There are many to choose from. Once you understand how to properly use keywords the quicker you can start ranking high on a search engine results page, increase traffic to your website and start making money.

 When educating yourself about what a good keyword is, you will find that a good keyword is one that does not show results in the millions. You need to use keywords that are more specifically targeted to what you are selling. Doing this will rank you higher on the search engine results page, also.Ranking high on the search engine results page will result in getting more people to click through to your website and more business for you.

 This is an extremely competitive world and anything you can do to get an advantage over your competition is beneficial.Along with low competition make sure your keyword has a higher search number as well. The number of customers searching that keyword and the number of websites competing for those customers should be at least 1500 searches per month and under 20,000 competition. Any keyword you find that shows both of these standards should be a great keyword for you to use.

 Open up a Notepad file and start yourself a list. Copy and paste any good keywords you find into your Notepad file. Then they will be ready to just plug in when you need them.Sometimes these keywords are not easy to find, although it is very exciting when you do find them because now you have something not everyone else knows about.

 Keywords that are more specifically targeted to what you are selling are called long-tail keywords. Long-tail keywords are keywords that are more than one or two words and even as long as a complete sentence usually describing exactly what the customer is looking for.Imagine the traffic and sales figures if you are on top of the search engine results page and have these keywords that describe exactly what the customer wants. Boggles the mind!

 You could be making money, hand over fist, in a very short time with the right keywords. A good keyword research tool can make all the difference in the world.So, do yourself a favor and educate yourself on keywords and where to find good ones then put them to good use and optimize your website with them.

 Remember one thing though, do not get complacent even if you do find a good keyword, searches and searchers change and you need to keep tabs on new keywords and then update your website as needed. When you use keyword internet marketing correctly, it will be as good as gold to you and your bottom line.
 
You may wish to checkout the keyword tool available called Ultra Keyworder.