How do you convince companies to engage and optimize social media? (4 posts)

  • What are the major challenges you are facing with your organization / clients in convincing them to get engaged on social media in the short term (register on platforms) but also make appropriate investments or structural changes for long term engagement? We are creating a Free series of e-books to try and make clients take a more long term integrated and strategic approach and would appreciate your input. You can access “the big Picture e-book here” Thank you in advance for your comments: http://http://www.cognisusmarketingsolutions.com/free-stress-free-guide-to-social-media-marketing/“

  • as a company, not a marketer i think i would be  most impressed with   great examples  of how my peers  were  using  and  benefitting  from   social media….  businesses in my  field…..

    ..that  would  appeal  to our   competitive   nature….

    @breffnifox

  • agree with Ann…”proof in the pudding” convinces  @breffnifox @annfurnivall

  • @breffnifox  this is always a challenge, because there are so many different opinions about social media.  I come from an SEO perspective and explain to my clients how social media can raise their search engine rankings. Then I go out to the search engines and give them real life/real time illustrations of what I’ve just talked about.


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