said 3 months, 1 week ago:
David, ditto EVERYTHING Jake said… but start with the video, then the slideshare, if you can do nothing else or have time for nothing else. Those two have more bang for their buck right now.
Also, make sure you’ve got a plugin working for you that internally links your new posts to existing content to keep readers/viewers on your site, with a couple of outbound links to related content that keeps Google and others happy.
There are several great video curation tools on the market right now that can help you create a souped up post with video, images, keyword rich articles and your own short commentary.
Bryan MacConnahea’s Ultimate Video Curator is new, but is one of the most comprehensive and cutting edge “packages” I’ve seen among curation tools. I didn’t buy all the upsell/downsell OTO stuff, but I did buy the Enterprise/Developer’s license so I could install and use all his tools on all my sites, as well as those I want to sell.
He has a beautiful, but simple video curation theme (that I don’t use), but its his video curation plugin in that package that’s so phenomenal. If you want to make content-rich Google-happy posts, just open a new post using your current theme, do a search for your keyword within his UVC plugin which then brings you related videos and descriptive snippets with ready-made attribution you can add to your post and/or to a gallery of videos at the end of your post. .
The BEST thing about HIS video curation tool versus others I use and/or have tested is that his allows you to add Google Alert feeds for keywords of your choosing, making the article search you mentioned easy-peasy. You then just grab the article snippets (with attribution) you like, add it to your post, and edit it however you like, adding your own thoughts, commentary or recommendations.
He also created an installer for this that also installs several other plugins at one time that I’m finding indispensable for optimizing my sites. I had never used Yoast’s seo plugin before, but now I’m finding it irreplaceable as it rates my posts and lets me know what’s missing, what I need to change or add, and is kind of a built-in seo coach, lol. I can’t tell you how many times I thought I had done a great job, then scrolled down to see what my “coach” had to say, only to realize I had mistakenly left things out of the mix. An eyeopener, to be sure. Now I won’t write a post without it.
I wrote a comparative review of this software, comparing it to Hugh Hitchcock’s Viral Video Curator Pro, which actually started out as a vibrant conversation on the Warrior Forum about which video curation tool to use if you’re starting from scratch.
So bottom line, just because VIDEO is definitely NEEDED on your site to increase your organic rankings, do NOT think you need to run create your own at first. Their are plenty of video curation tools out there that can get you started lawfully re-using Creative Commons videos on YOUR topic and help you bring in the traffic BEFORE you decide which kind of video would be best for YOU to produce yourself or have outsourced.
To me, the easiest way to produce known traffic-getting videos is to do keyword searches within YouTube’s Video Editor in their Creative Commons video section, pull a really good interview or tutorial, add your own intro and outro frames using their text editor, create a keyword rich title, description, and tags, and post THAT to your site.
This costs you nothing, is very easy and quick to do once you get the hang of it, and is a quick daily way to add quality content to your YouTube Channel and website posts WITHOUT outsourcing. But if you must outsource, these are the kinds of posts you’ll want to create anyway, whether you legally use Creative Commons commercially licensed videos or do what Rich said and put yourself on the camera or do a screencast tutorial of some kind without your talking head.
Here’s a link to my post about Ultimate Video Curator and Viral Video Curator Pro – two tools I use every day – along with Hugh’s Image Curator to make original videos… but that’s another story, lol:
@david-easter @annfurnivall @supereb @rich-brooks