I haven’t put any new products on my website for quite some time and have noticed keyword positions have dropped. If I invest in “pay per click” will Google see the traffic and help with the rankings. I have started to put new products on the site but want to do something else to help. Any suggestions would be appreciated.   

@jake-hower good  post… love  your  video  advice….  i know it  would  be  good for our  business  if we  could  just  get   around  to it..we are heavily on line now..

.mainly  need  to take the time  and  get the skills  to do it  or  find  the right person to hire….. 

I’m no expert but there is evidence to suggest that longer posts get better results than shorter posts. You may find that investing time in creating big posts less often will get you higher rankings in Google.

Here is an awesome article that goes into detail on the topic http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/

From my own perspective, I’ve found I get higher engagement and better search results from my podcast episodes than I do from my video updates. Both have full transcriptions on the posts. The podcast episodes are generally 45 mins, the video updates are generally 5 mins in length.

@david-easter   

And I do NOT recommend PPC campaigns as that is (as always) a cash flow glut of momentous proportions.  It also sucks up valuable time to stay on top of it!

Hi  @supereb

Thanks for taking a look, that would be most helpful. I did have a bit of trouble with Panda so rewrote ALL content on the site.

Please see link here http://www.cannonelectrical.com/

its  such a good idea!!!  i would probably hire…. im a tekk dud.and no learning  curve…….also   we are all overloaded with work   as it is, including my tekk person…

….  a nice  member on here talked to me a lot about you tube  and  im  really convinced we should  do  this….   that was months ago and i  have never  got to it  ye t  …we even have the channel  already set up….

@jake-hower

David, ditto EVERYTHING Jake said… but start with the video, then the slideshare, if you can do nothing else or have time for nothing else. Those two have more bang for their buck right now.

Also, make sure you’ve got a plugin working for you that internally links your new posts to existing content to keep readers/viewers on your site, with a couple of outbound links to related content that keeps Google and others happy.

There are several great video curation tools on the market right now that can help you create a souped up post with video, images, keyword rich articles and your own short commentary.

Bryan MacConnahea’s Ultimate Video Curator is new, but is one of the most comprehensive and cutting edge “packages” I’ve seen among curation tools. I didn’t buy all the upsell/downsell OTO stuff, but I did buy the Enterprise/Developer’s license so I could install and use all his tools on all my sites, as well as those I want to sell.

He has a beautiful, but simple video curation theme (that I don’t use), but its his video curation plugin in that package that’s so phenomenal. If you want to make content-rich Google-happy posts, just open a new post using your current theme, do a search for your keyword within his UVC plugin which then brings you related videos and descriptive snippets with ready-made attribution you can add to your post and/or to a gallery of videos at the end of your post. .

The BEST thing about HIS video curation tool versus others I use and/or have tested is that his allows you to add Google Alert feeds for keywords of your choosing, making the article search you mentioned easy-peasy. You then just grab the article snippets (with attribution) you like, add it to your post, and edit it however you like, adding your own thoughts, commentary or recommendations.

He also created an installer for this that also installs several other plugins at one time that I’m finding indispensable for optimizing my sites. I had never used Yoast’s seo plugin before, but now I’m finding it irreplaceable as it rates my posts and lets me know what’s missing, what I need to change or add, and is kind of a built-in seo coach, lol. I can’t tell you how many times I thought I had done a great job, then scrolled down to see what my “coach” had to say, only to realize I had mistakenly left things out of the mix. An eyeopener, to be sure. Now I won’t write a post without it.

I wrote a comparative review of this software, comparing it to Hugh Hitchcock’s Viral Video Curator Pro, which actually started out as a vibrant conversation on the Warrior Forum about which video curation tool to use if you’re starting from scratch.

So bottom line, just because VIDEO is definitely NEEDED on your site to increase your organic rankings, do NOT think you need to run create your own at first. Their are plenty of video curation tools out there that can get you started lawfully re-using Creative Commons videos on YOUR topic and help you bring in the traffic BEFORE you decide which kind of video would be best for YOU to produce yourself or have outsourced.

To me, the easiest way to produce known traffic-getting videos is to do keyword searches within YouTube’s Video Editor in their Creative Commons video section, pull a really good interview or tutorial, add your own intro and outro frames using their text editor, create a keyword rich title, description, and tags, and post THAT to your site.

This costs you nothing, is very easy and quick to do once you get the hang of it, and is a quick daily way to add quality content to your YouTube Channel and website posts WITHOUT outsourcing. But if you must outsource, these are the kinds of posts you’ll want to create anyway, whether you legally use Creative Commons commercially licensed videos or do what Rich said and put yourself on the camera or do a screencast tutorial of some kind without your talking head.

Here’s a link to my post about Ultimate Video Curator and Viral Video Curator Pro – two tools I use every day – along with Hugh’s Image Curator to make original videos… but that’s another story, lol:

http://robincarlisle.info/compare-video-curation-ultimate-video-curator-viral-video-curator-pro/

Robin Carlisle

@david-easter @annfurnivall @supereb @rich-brooks

@rich-brooks I agree. He came on my podcast a few episodes back and gave away absolute gold, you would pay good money for the info he gave away freely. It’s my favourite episode to date. James is amazing.
I need to get to Maine, there are so many talented people in the online space who have come from/or still live there!

@rich-brooks

http://multimediamarketingshow.com/podcast/13-building-strong-customer-funnels-using-youtube-with-james-wedmore/

Be aware website rankings drop not only over time but change minute by minute (think instant search) these days We’ve had great luck producing 15 – 30 second videos of inexpensive bird accessories – we get page one SERPS in under 2 hours after posting. I have a cart I pull up to a couple of white boards ($5 at Staples)  that open up for lighting. We can shoot, edit and post a 2 minute verbally annotated video in 30 to 60 minutes depending on how many scenes we have to shoot. 

Google likes change and has dinged you for your lack thereof. Panda is all about the end-user search experience. If you don’t or can’t add products, add relevant content & videos to the product, category and subcategory pages. You have to go beyond stock manufacturer descriptions to set you apart from the competition,

We sell bird accessories but not birds. Every time I’m on YouTube, I look for videos of birds engaging with products we sell and embed those videos in the products or categories oages.
I also take every CRM and customer review and try to morf it into a blog post, For the past 90 days we’re up 20% in daily unique visitors over the previous 90 days – something none of the last 3 SEO companies we hired was unable to accomplish
@E N Brown we shut down most of our AdWords but google shopping is producing acceptable ROI with conversion over 2% cost per conversion at a palatable $3 – $5. Deploying retargeting spun us around but we now have it set up and it’s percolating (we just crossed 10,000 views necessary to trigger the ads) no direct conversions yet but a handful of view throughs. Lastly we’re now buying 2 video ads and traffic is light but at .09 per view it drives traffic to our Youtube channel which is pretty product centric.