said 8 months, 3 weeks ago:
I’m turning to this AWESOME community for help with something that isn’t necessarily social media, but is something I’m very confused by: remarketing.
My manager and I are reviewing our metrics from our remarketing vendor, and there are a large number of problems:
1. They are claiming that they started getting hits yesterday. And charged us. However, the code was only put onto our website today (I did it with our website vendor, and it didn’t get up till about 12:45pm eastern).
2. Their charges seem to be inconsistent. Occasionally we’re getting 0.9 cents/impression, other times 1.3 cents/impression. Is it a peak time vs. non peak time or something similar to that? They don’t say in their bill, terms of service, or anywhere else.
3. They are bundling in “actions” into views. Is that normal? How can we track costs if they do that?