Hello Everyone,

I’m turning to this AWESOME community for help with something that isn’t necessarily social media, but is something I’m very confused by: remarketing.

My manager and I are reviewing our metrics from our remarketing vendor, and there are a large number of problems:

1. They are claiming that they started getting hits yesterday. And charged us. However, the code was only put onto our website today (I did it with our website vendor, and it didn’t get up till about 12:45pm eastern).

2. Their charges seem to be inconsistent. Occasionally we’re getting 0.9 cents/impression, other times 1.3 cents/impression. Is it a peak time vs. non peak time or something similar to that? They don’t say in their bill, terms of service, or anywhere else.

3. They are bundling in “actions” into views. Is that normal? How can we track costs if they do that?

Hello Ann,

My manager is trying to get someone to talk to us, but the last email communication we got was “Wow, you guys are more involved then our other customers.” We’re not sure how to take that… but we’re leaning towards “buh bye!”

Jason

@iamconsulting Hello Nichole! Our campaign was a combination of PPC, tracking with display advertisements, and special phone numbers. It was through “Reach Local.”

The only separation is by day. We will see what we’re charged for each date period. We can then use different reports to see what occurred, but without pricing information. And it seems that we’re being charged different amounts with no pattern that we can recognize. 

@iamconsulting

Hello Nichole,

I took some time this weekend to assemble a report for my manager. I then handed it off. At this point I’m certain nothing will happen, but at least I tried!

The reasons are fairly complicated, but essentially boil down to the Bertrand paradox – even though we know that discontinuing will be better (66% chance), we’re sticking with it because it will “feel right” to do so.

I’m building a brick wall in my cubicle right now

Jason

Coming along great! I even painted a target on it for my head!
@deairby