E N Brown
said 5 months, 3 weeks ago:
Example – Naming Conventions —
For some reason you have “personalized gifts” under “beauty and fashion” and that category should fall under Holiday and Seasonal as the items there are mostly Christmas decorations. There are also some Halloween and Valentines items there so why they are under “beauty and fashion” is a mystery. Not to mention most of those items should fall under the ‘Christmas’ moniker.
On the page where those item now reside you have this for keywords:
Consumer Electronics,Hobbies & Toys,Household Goods,Beauty & Fashion,Children’s Goods,Women Clothing,Pet Products,Barbie & Accessories,BJD Doll,Left-handed Supplies,Wedding Dresses,Holiday & Seasonal,Taobao buying agent,Women clothing,BJD,Pet products,Personalized Gifts
Likewise the description does not denote what is actually for sale on the page.
What you should have is ‘Christmas Decor’ and list some of the items by name: christmas decor, christmas stockings, christmas hangings, etc.
THIS is the kind of detail I was talking about – organization for the items for sale is a key factor for each and every page to draw attention to the items for sale as far as SE indexing goes.