Um, I do now! And by now I mean in five minutes.

I tell people all the time, your email list is your most valuable asset. The value of a 5K mailing list is 10x or more the value of a 5K Twitter following or Facebook fan base.

It’s too easy to ignore someone in social media, but if you’ve gotten someone to subscribe to an opt-in email list, even if they’re too busy to listen to you now they at least have to click “delete”, meaning you’ve made an impression.

Whenever I push a webinar through my email list it sells at a much higher rate than any of my other channels.

Thanks for the heads up!

@mike-stelzner

A very good reminder Mike. I’ve lost subscribers to a mail host.. and it’s painful!

@Michael Stelzner, How do you do this?  Great topic for social media examiner to post, is there one? Thanks in advance!

@mike-stelzner

I back up our growing list every week as a csv. We use constant contact and it’s real simple to do. But you are right, never trust them. They have hardware/software failures sometimes. I have seen it happen first hand.

Besides, I feel it’s my responsibility to make sure I have my list, not theirs.