said 1 year, 2 months ago:
Thank you @deairby, @dianebianchi and @samanthagentile.- it is a win/win situation for both the users of smartphones who can “check-in” and “recommend” local establishments to boost local sales and recognition of the businesses – and often reap the benefits of the reward programs – as well as for the businesses who build their presence in local areas and are able to reward repeat customers and acknowledge customers recommendations and reviews.
One further note – some businesses are afraid to join Foursquare, Yelp (another localized social network) and others because they are concerned about what happens if they get a negative review. You could ask Joe Sorge about that – he coined the phrase, “Customer Service at the point of experience” which basically means dealing with Reputation Management immediately if there is a complaint or bad review.
As a customer and business owner who believes firmly in great customer service, not only would I appreciate a business who took the time to repair my bad customer experience but I would want to be aware of any negative reputation about my Company so I could address it immediately.