said 1 year, 3 months ago:
Purchased lists can be extremely difficult to work with due to spam regulations and most email marketing companies won’t even touch them.
I do know of one company that works with purchased lists called acton. It’s kinda their thing from what I’ve been told by one of their sales managers. So if you are going to use a purchased list I would suggest looking them up.
I’ve worked with a couple clients that I couldn’t talk out of using a purchased list or purchasing an email blast. Purchased lists cause really more problems than they are worth. You can get a high spam rating, get your ip banned from certain email providers (gmail, yahoo, etc.) or get reported to the FCC. There are ways to help avoid these issues like personalization, optimizing subject lines, ensuring your email spam rating score (provider usually by your email marketing service provider) is really low and a few other things like list scrubbing to avoid sending emails to email addresses that don’t exist, etc.
The other way, with purchasing the blast, is a little better because it doesn’t come from your (or your client’s ip) and is typically used to drive interest through providing links to a website. There are trust factors that you really need to take into account. Really do your research on the company you go through.
Hope this helps!