not sure anyone saw this question.. I haven’t done that, maybe there is someone who has… (commenting on this will bring it back up to the top) @amyhallbiz

I have a client that wanted to purchase an email list of 100,000 to email to. I told him that it would be better if he had the owner of the list send out an email introducing him and recommending him, rather than purchasing someone else’s list.

Has anyone done this before? Purchased a single blast email to someone else’s list. If you have done this what was your result? Did you get any sales?

I’m not talking about contracting someone to put an email newsletter out for you. This is a one time blast to 100,000 people on someone else’s email list.

Interesting discussion and very apropos–I’ve been asked to write a blog post about “sponsored emails” (having someone send an email to their list on your behalf), results, etc.

I came across an article from a AWeber Communications where the author offered these steps for sponsoring a mailing:

1. First, find another email marketer whose brand fits well with yours. (If you were their subscriber, would your email delight you?)
2. Contact the marketer with your proposal. Will you pay them to feature you? Will you trade space in each others’ emails? (Note: this works best if you have similarly-sized audiences.) You may have to ask around to find a partnership that works.
3. Make sure your host marketer introduces you to their list correctly. It’s best if they announce you in a previous message, unless their subscribers understand at sign up that they’ll occasionally hear from other marketers.
4. Turn over your message. It’s best if you agree that it will be sent with your host marketer’s usual design, so readers identify it correctly. To cover your bases, make sure there’s some sort of introduction from the host that explains just why their readers will love you.

@iamconsulting Hi Nicole, I need info on how a “sponsored blast” has worked for people.

I worked for a gentleman that had a list of 100,000 who sent out “sponsored blasts” once a month as a part of his revenue plan. But I’ve never been on the end of the person that the “sponsored blast” was being sent out for. That’s the type of information I was hoping to get from the group. I know we have some pretty heavy hitters in email marketing in the group and I was hoping to get their input. I know it will vary with the list owner and the type of product.

My client has done the research on the company and feels they’d be a good match for him … but I don’t want him to throw away money on a blast that will get him no results.  

Help!!!

@iamconsulting Thanks for sharing this info. You would happen to know how large the lists were that were sent from?

Wow that’s a crazy click through rate 2/10th of 1 percent. Doesn’t sound like it’s really worth the cost.

Plugging a friend here, but the only email marketer/data broker folks that I trust are http://www.dvmail.com/. Have collaborated with them a dozen or so times and have seen good data and happy clients. Lists have to be big though, trying to talk them into doing smaller sends. 

Stay away from anyone in South Florida lol.

Best, 

Against my recommendation, someone else at my company sent out a series of email blasts promoting our company. I had to devote time I didn’t have to spare, to create a custom landing page to greet all the hordes of new customers who were supposedly going to come flocking to us as a result of this “campaign.” Actual results were dismal — not many clicks, and the ones we got stuck around only a few seconds each.

Fortunately it wasn’t too expensive. They would have gotten the same number of new customers if they’d simply set the money on fire. At least with the fire we would have gotten some entertainment value out of it. (sigh)

Thanks for the info everyone! It really helps and confirms what I already knew.