said 6 months, 3 weeks ago:
Hi @joancrocker – to better connect with an audience, give them what THEY need, not what you want to sell. People seem to get that mix wrong. The way I got where I got is that I was able to help people find something of value that they could use for themselves. As far as how to get them to take action, it has to matter to them. Who cares what you’re selling? People care what they’re buying. So, how are you finding the would-be buyers and how are you empowering them to get what they need to decide?
@ambassadorbruny – Hello to you! The whole way I did my business while still working was that I found a role in a company that was complementary to what I needed to do next. That made it easier to bridge and piggy-back my success. It’s a lot harder when the day job doesn’t line up.
It requires a project plan, really simple and clear vision built on the top of really tangible goals, and then you’ll know what to work on at every turn. Where MOST people fail is that they have this loose idea of what they want to be/do, but no set list of activities that would get them closer to being or doing that.
For instance, if you’re a record producer, you’ve gotta put the work in to get bands and get people to listen. If you’re a marketing consultant, you’ve gotta find clients that will then prove to be a good reference. If you’re doing whatever you want to do, you’ve gotta spend as much time DOING as you do TALKING ABOUT IT. That’s where people get all messed up. Talking about it triggers a lot of the same chemicals as doing. Yet, no results.
Hope this helps.