Hey there, everyone. Happy to answer questions and thrilled to be invited behind the scary wall. : ) 

Let me know how I can help. 

@chris-brogan, 

    It was great seeing you at the Agents of Change conference Chris! We talked about video marketing with Chris Cavillari, and my experience with video marketing is primarily exclusive to spreading a message through Facebook, what do you find to be the most effective ways to utilize video marketing outside of Facebook? 

Thanks for your insights! 

Good day Chris:I hope all is well.  I was curious about what you can share about how you built your business while still working or better yet, what advice would you provide for someone whose attention is currently split between work and the business they are building.

Thanks in advance.

Ambassador Bruny

Hi @joancrocker – to better connect with an audience, give them what THEY need, not what you want to sell. People seem to get that mix wrong. The way I got where I got is that I was able to help people find something of value that they could use for themselves. As far as how to get them to take action, it has to matter to them. Who cares what you’re selling? People care what they’re buying. So, how are you finding the would-be buyers and how are you empowering them to get what they need to decide? 

@ambassadorbruny – Hello to you! The whole way I did my business while still working was that I found a role in a company that was complementary to what I needed to do next. That made it easier to bridge and piggy-back my success. It’s a lot harder when the day job doesn’t line up. 

It requires a project plan, really simple and clear vision built on the top of really tangible goals, and then you’ll know what to work on at every turn. Where MOST people fail is that they have this loose idea of what they want to be/do, but no set list of activities that would get them closer to being or doing that. 

For instance, if you’re a record producer, you’ve gotta put the work in to get bands and get people to listen. If you’re a marketing consultant, you’ve gotta find clients that will then prove to be a good reference. If you’re doing whatever you want to do, you’ve gotta spend as much time DOING as you do TALKING ABOUT IT. That’s where people get all messed up. Talking about it triggers a lot of the same chemicals as doing. Yet, no results. 

Hope this helps. 

@chris-brogan

Clearly paid traffic is the fastest way to spread a message. If I want to heavily use Youtube, do you recommend advertising as we would on FB or LinkedIN? What are some of best techniques to gaining subscribers? 
Thanks, Ry Russell

@Chris-brogan- I appreciate that you are part of this group. I love this group and every day I learn new things. ? I have is what do you know about Video Email Marketing? I know a few things and I can see this just becoming the tip of the ICE Berg for small businesses to market smarter to their clients/customers and even their prospects. What is your take on this exciting new way to market? Thanks

@Chris-Brogan I am in charge of social media for a primarily b2b cleaning/janitorial supplies distributor. I maintain a blog on our company website, which I write for almost daily, as well as Facebook, Twitter, LinkedIn and to a lesser extent, YouTube accounts. The problem is that I am just not getting much visibility. Our blog contains cleaning tips and techniques for home and business (our company’s primary focus is restaurant cleaning, but the blog and social media encompass home and general business tips as well.) I am kind of stuck on how to gain more visibility for my company and our social media efforts…

@Chris-Brogan Sort of makes sense.  I get the squeeze page and enticement for opting in.  However pardon my ignorance but what is websiteClinch?  Is that the social media term for building a list through a website?>

Hi Chris,

We are a very small B2B company in the construction software industry.  In regards to Facebook, would you recommend we post more industry-related content or more non industry-related humorous items (ie: funny pictures, etc). We just created our Facebook page about 2 months ago and have just a few followers. We would like to get more engagement and more followers as well.

Thank you.

@janet-usken – I count dollars or subscribers to my newsletter.  Likes don’t mean a thing to me. Amy Porterfield might have a better answer. 

@jodik1201 – I have NO idea what that is. I just reread my answer and I didn’t say any of that. I presume something I typed as plain text got beaten down. I said something like: 

1. Wide area – linkedin and twitter
2. Get them to your site.
3. Get them to sign up for a list. 

@lisa-dastuto – Why pick any of those platforms or all of them? Meaning, why start with the platform? 

If the book is called “Hormone Shift,” I’m presuming she’s targeting women, because males will rarely read a book with that title. If that is true, then Pinterest has 78% female participation. But book marketing on Pinterest is about as effective as selling air fresheners on the Moon. 
Here’s what I might do: 

• Start a simple blog site to talk about the book. Could be on any platform at all. But a blog that you own or at least own more than you do FB, etc.  
• Use Google Blog Search to find people who write about hormonal issues (or whatever the book really covers). 
• Find those bloggers who talk about what she’s written about. 
• Do some outreach. Ask if these people want a review copy for free. Blah blah blah. 
• Invite them to interview or speak with the author. 
  
• Host live Google+ Hangouts with the author after there’s enough buzz. 
• Get people onto a mailing list. 

@chris-brogan Thank you. I like your idea of interviewing restauranteurs. 

Hello @chris-brogan – Glad you are here this week.

I have a two questions:

01 – How important do you think Google+ is, and will be in the future?  I’m not an FB fan but like G+ and twitter for spreading the ‘word’ about biz (mine or someone else’s). LinkedIn is OK but hard to connect sometimes with the folks I really want to connect with.  So, will Google+ take over someday?

02 – The conversation of the week (in this club) is about Klout and how the scores are, or could effect our lives.  How important do you think this will be in the future? Should people be paying attention to what could become the moniker for social (or any) activity online? 

Eileen

Hiya Again. @chris-brogan  

Good answer on the Klout.  However, some (many) companies are actually looking at that number and taking into consideration along with other factors what kind of person you are, whether your influence is enough to warrant another look.  It’s scary to me, but it is there and I don’t think we can ignore it.  As an actual “influence” number it certainly falls short – however it does show a certain percentage of influence in and of itself as to your interactions online.  How do you feel about that? Could it be brought around to actually mean something?  

My problem with this issue is that if I decide to completely ignore it, can it come back to bite me on my ass?  Not giving a fat rat’s ass and having your ass bitten are two distinctly different things. You know?

Scary!

Eileen 

@chris-brogan  —  Really?

Salesforce adds Klout, Kred, & 18 more tools to Marketing Cloud for better social analytics

The Reputation Graph Is Going to Take Over the World

Klout Scores: Journalism Profs Using them to Grade Students

Florida State University class using Klout to determine student grades

4 Social Media Metrics You Should Measure

And this is just a sampling of what’s going on out there.  I don’t like it, but it seems we are going to have to live with it whether we want to or not.

We are saying the same thing but I don’t think ignoring it is really the thing to do.

Eileen

@supereb – Just a strong opinion. I’m ignoring it. Still seem to be making okay loot. Then again, my score is high no matter what I seem to do. 

@gerry-carrillo – happy to help! 

@chris-brogan huge fan here. I spent the first 5 minutes here just reading your comments and learned a few things:

1. Google+ is where i need focus my social media efforts because Google index it.
2. Start using Google hangouts.
3. Forget about klout.
4. Most of other social platforms are a waste of time, compared to blogging.
5. Selling my service requires, blogging about it and reaching out to others that blog about similar aspects to my service.

1. I offer many services is it a good idea to build separate websites around it each one?
2. Can you tell me more about point 5 above?
3. Besides Google + is there any other social media platform worth investing in?
4. I must have visited your website over a 100 times, how do you present your self so clearly with no clutter ? I like clarity its just a little difficult when you offer many services.Hope this last question made sense.

Thank you so much for the response regarding the steps you took to build your business while working.  I got it, “Concrete steps; more doing and less talking; alignment.”  I appreciate your insight.

@chris-brogan

Chris, thanks for your insights and tips! Very refreshing!