I spent a great deal of my career on the road working for national brands on their marketing campaigns.  Guerrilla Marketing was a huge part of their overall strategy.

I am now bringing myself up to speed on social media and SME has been my best resource.  I would be interested to know if you have used Guerrilla Marketing to promote your business and how you did it.

Thanks,

Steve

@ann, what about putting flyer inside lifestyle/housing magazines at your local magazinestore (just don’t do it periodically) or attached to products in your local home depot

Use of reverse graffiti for empty places

just my $0.02

@annfurnivall  I think I read on some of your posts that a great deal of your business is from tourism.  Do I have that right?

These days inbound marketing is the way to go, driving traffic to a website with lots of good content goes farther than Guerrilla tactics.

If you have a niche service or product you will do much better with well written content that offers solutions to your clients problems, add lead generation and the ability to capture those leads and watch your business take off.

If you need help with any of the items I mentioned I do offer those services. 

@stevecurran

When I first started my company I read Guerrilla Marketing and it was very important b/c I had no money, very little idea of how to market a company (I was an English Major w/a concentration in Literature), and didn’t know where to start.

It showed how to fight the big guys w/guerrilla tactics and it was almost like a secret language.

However, I’m not sure what value that book holds anymore. EVERYONE uses guerrilla marketing who uses social media. 

The hurdles to marketing a small startup are almost non-existent these days. I get more value out of these clubs, favorite blogs, influencers on Twitters, etc., than from the idea of guerrilla marketing these days.

Thanks for all the replies.  I have been away from my computer during the holidays.
Having used Guerrilla Marketing to promote national brands I was interested to see if it was being used and how with social media by any of the SME Members.   @gotoandplaycom @rich-brooks @podcastcoach Give great examples of this sort of marketing.
@roadturn @matthew-troncone Thanks for your input.

@annfurnivall The fun thing about Guerrilla Marketing is that it use creative ways to spread the word about your business. Inventing unique ways to bring attention to your biz.   It appears that you are successful utilizing social media.  I would suggest looking at ways to piggyback your billboards and brochures.

I understand your feelings about doing anything that is takky and would take away from your brand.  However, give some thought on how to emphasis your other media.  For example, having someone dress in a costume and stand under or near the billboard with a sign pointing to the billboard.  I would not view that as takky and it would clearly increase the number of exposures to your billboard.

See about setting up a display at a high traffic business along a highway.  Have a display of old promotional signs or packaging of Coke items. Don’t sell anything and maybe give away some promotion items with brochures and coupons for your business.  Don’t like coupons?  Have them register to win one of the collectables.  You capture their contact information and can mail the item to the winner.  Another benefit is that you can use the event for content on your social media and blog.

Also, I always use this fun quest when folks do not feel it would work for their business: What would happen if I put you in a room and there was $5,000 in cash on a table and I told you that it would be yours if you could come up with some effective ways to use Guerrilla Marketing for your business in one hour?  I bet you would come up with some great plans!  Now I know that sounds a bit corny, but the idea is to motivate you to embrace a form of marketing that you maybe resistant to.

If you have a “brick and mortar” biz or you are trying to reach more local businesses for your social media services business, I would strongly look at this form of marketing.

Again, these ideas would not work for most online businesses, unless you have a captured audience like a convention.

Well, that was a long post. Please do not hesitate to ask if I can help you.  I have benefited so much from SME and would love the opportunity to give back for all I have learned from others.

Have a Happy New Year!

Steve