Will googles disavow links make the web a better place?  Can we expect better more relevant search results?  Are SEO marketing companies, that employed low quality links to “help” their clients, responsible to notify them?  How do you think it will pan out?

@betterandbetter
“Are SEO marketing companies, that employed low quality links to “help” their clients, responsible to notify them?  How do you think it will pan out?”
Great question, Bette. I’ve been wondering the same thing… and keeping an eye out for any cases that end up in the court system. I think it’s a slam dunk, as far as who would win in these cases, as I personally predict they’ll see “black hat” seo tactics for exactly what they are. But right now there are soooooo many “local marketing experts” out their who do NOT understand what they’ve been selling or marketing. Those with extensive educational backgrounds already understood the “impending doom” and tried to stay clear, while scrambling to compete against “blackhat” without going into the grey areas. Difficult. But when local law firms jumped into the “black hat” seo frey, uh-oh… it was a sign that “malpractice” was being tolerated among those who should have known better.  I mean they have state license ethical standards to meet, which can’t be met with black hat seo. They did it anyway. Now most are scrambling to clean up their mess. Are they using the Disavow Links tool? Hard to say… but it would be interesting to note, if they are. Attorneys usually advise clients to say nothing / do nothing outside of a judge’s presence… and I expect they’re following their own advice right now.