said 1 year ago:
I read Brogan’s book, too, but it didn’t really help me either. Everything I’ve learned about how to use Google Plus, including effective strategies, has been from doing my own online research.
How you use Google Plus is going to depend on what you’re trying to accomplish. If you are using it for ecommerce, it is going to be very difficult, unless you’re a huge brand that everyone already knows.
I follow a lot of the huge brands, it appears that even they are struggling on Google Plus. I haven’t seen an amazing example of an active ecommerce Google Plus page at all (please point me to one if you have!). The ones I have seen have frequent posts with zero engagement. Everyone just seems lost. Google Plus is more for people who have blogs, or for news sites, social commentary, photography…not so much for ecommerce.
Personally, I use Google Plus, but only for SERP value. I have tried everything to get it to be an important tool in my traffic and conversion, but have only found it good for SERPs. I will continue to post there, though, as I need a great ranking.