said 1 year ago:
Sure! I’d be happy to. Google Plus works in many different ways, not just as a social network. It is tied in very closely with organic rankings and search engine visibility on Google. By using Google Plus, you are not only helping yourself and your business by raising brand awareness and engaging customers through social networking, but you are actually helping to increase your organic ranking in Google.
You link your Google Plus profile to your Web site the same way you do with Facebook, through a quick HTML code. Then, you can add the +1 button to your site, which is completely independent of your social account. This is for visitors to +1 your home page, or your products, if they like what they see. This is a direct line to Google — it tells Google that people like your site, and that your site is valuable and trustworthy. Google considers value and trust in their organic rankings.
When you have a Google Plus account, you use it like any other social networking account. When you want to “friend” someone like on Facebook, you “follow” them, and place them into one of your “circles.” After you follow them, you will see their posts in your feed. “Follow” does not seem to be important at all, except to build your circles up and appear popular on the social network itself.
Follow = posts on the Google Plus social network itself
+1 = people “liking” your Web site, NOT your Google Plus page
I’ve done a ton of research on Google Plus and SEO, and the one thing that makes the most difference for SEO is the number of +1′s you have to your Web site itself, NOT your Google Plus page.
I wanted to see if there is enough interest here among the folks with the +1 button installed on their Web site to do a +1 exchange. For example, I would visit your Web site and +1 your site, then you would visit my site and +1 my site.
It is a win-win for everyone. We all get more high quality +1s to our sites, which helps us all with SEO.