Google Places-Plus Merger – A Shakeup or Shakedown? (18 posts)

  • Just got this hot off the press… What do yall think of Googles’ decision to “merge” Google Places and Google +1? Kinda sorta forcing businesses to abandon Places and go to Plus… indexing Plus while no longer indexing Places in the SERPS?

    http://www.localvisibilitysystem.com/2012/05/30/my-cliffsnotes-on-the-google-places-plus-merger/

    How will this affect your business? Your clients?

  • @atlantarobin Great share, thanks for the link.  As of yet, I’m on the fence. Need to go to Google+ and test it out.  

    Google just put out this video today if anyone wants to see how it’s beneficial from Google’s perspective ;)

    Google+ Local: Places you’ll love, from people you trust

  • @atlantarobi,

    At this point, it appears to be not much more than a cosmetic change, so I am not too worried.

    HOWEVER, a Google rep confirmed that these new Google+ Local pages and Google+ brand pages will eventually be merged, and THAT, I think, will be a game changer. Google will presumably take interaction on your page into consideration when ranking local results, essentially forcing business owners to start actively using their Google+ pages (just my conjecture).

    Long story short, I plan to be more active on Google+ (not by choice, though). 

    - Lukas

  • I was kind of concerned over the review aspect involved. I mean, should local marketing consultants stop pushing Google Places Page verification, optimization, etc. as a service? 

    Should you keep telling your clients that Places Page optimization helps boost their website’s rank in the SERPs?

    Should you advise them to dump Places and focus on G+ instead?

    My present opinion is that this is way too confusing for both consultants and businesses, probably causing a “wait and see” wave that will hurt BOTH Places and Plus.

    On the Plus side, Plus has too many negatives… The Keep It Simple Stupid KISS approach seems to have escaped Google’s thinking entirely.

  • @atlantarobin

    This feels like a continuation of Google’s plan to force G+ on everyone and everything, despite the fact that there seems to be very little activity over there.

    There is currently an uproar on YouTube where people are upset that (in some cases) their thumbs up/down has been replaced with a +1 button.

  • @atlantarobinOne really annoying aspect of this change is that in order to leave a review, you need to have a Google+ account. This introduces just another barrier that less tech savvy consumers have to overcome if they want to leave feedback on your page. Like @rich-brooks said, it’s yet another attempt by Google to get everyone using Google+-Lukas

  • thanks for bringing this to our attention…I’m still trying to get G+ figured out and beneficial????? @atlantarobin

  • I can see some similarity with Foursquare.

  • @atlantarobin  I think this is a huge plus (pun intended) Places, for the time being, still need to be managed from the places dashboard, not inside G+. But eventually they’ll be completely merged with the business page. How awesome to just have one place to go to manage everything! The SEO benefits alone are the reason to be on Google Places and G+. Places/business page rankings/maps will still show up at the top SERP and will still need to be optimized for the best placement. I don’t think it will hurt those of us who offer this as a service, on the contrary I think it’ll help people realize that they need a professional to optimize for them. The smart ones are optimized and claimed already just because it’s a great way to get more leads for your business. I like the change! :)

  • I have a question about this whole thing.  I created a Google+ page for my business already and also claimed my Google Places page.  Now when I go to my Google Places page it shows a Google+ page which is not the one I created.  How does this work?  Will I be able to integrate the two pages?  Does anyone know how this is going to work?

  • The web is dynamic, that means it’s ever changing.
    Most of the time it can be referred to as progress,
    although not always in the case of Google.

    Roughly 80 million Google Place pages globally were
    automatically converted into Google+ Local pages.
    At least that’s what Google’s Marissa Mayer is saying.

    It’s a dramatic change to be sure, but I think for the better
    though. Yes, Google is self-serving but look at it from another
    prospective. For a local marketing consultant it provides:

    1. More client offerings: pain in the tush as it is, clients
    being forced to set-up Google+ accounts didn’t necessarily have
    the time or know how to set-up Places. Now combine the two and
    you have more ways to service your client.

    2. Tighter control of online reputation: Google exclusive use of
    Zagat reviews will filter out notoriously bad and spammy reviews
    from sources like Yelp, Dex, etc.

    3. The sheer marketing power of the Google platform.

    Side Note: not drinking Google kool-aid, just making lemonade
    from the lemons of change.

  • @dianebianchi

    I know it seems a little confusing but Google Places is now Google+ Local. Although the change started slowly a little under a year ago, the transition has picked up steam.

    Not ALL places pages created prior to the change have been converted. So Google still refers to them as such. But all newly created pages going forward will only be Google+ Local pages.

    Hope that helps.

  • @rooseveltjones  Thanks for your response.  The problem I have is that now I have two Google+ pages for my business – the one I created myself about six months ago and the one recently created by Google from my Places page.  How do I merge these so I only have one page?

  • Howdy @dianebianchi,

    Checking Google I was only able to find your Google+ profile page you created under your name.

    Are you sure you don’t have one profile (personal) page and one Google+ Local business page? Because they are different.

    Or , are you saying you have two different profile pages?

  • @rooseveltjones  When I go to my Google dashboard and click on the link for my Google business page, instead of showing my original places page it now shows what looks like a Google+ page for my business, but it’s not the one I created.

  • @rooseveltjones  I just came across this article that explains what my question was.  Right now self-created Google+ business pages and Google+ pages that Google converted from Google Places are separate.  Maybe at some point in the future they will be mergeable.  Here is the link to the article:  http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770

  • @dianebianchi Yup, you’re only allowed one Google+ profile page and one Google+ Local business page whether from single or multiple accounts. And yes, they are different.

  • I enjoy using google+, I have already helped my clients set it up, so they can see how it works especially using google+ hangout.  We have done this so much that our Fox40 news channel is suppose to be at our next “Tweetup Bash Event.”

    Yes, it is a force from google to move you towards this, but if you want to stay on the top with google, just go with the follow.


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