said 1 year, 1 month ago:
I wanted to highlight something I thought was interesting, and see if the group as a whole can take advantage of what I’ve learned.
I was hired to run our MCIF (marketing database and information system). I have a strong background in database management and statistical analysis. However, I was also tasked with social media, website maintenance, and SEO. These I’ve been scrambling to learn.
SEO Before Me!
When I took over the SEO aspect of the site in December, we had 18% search traffic according to Google Analytics. The overwhelming majority of the traffic, roughly 70% was direct traffic, and the tiny little bit left over was referral traffic. 81% of the referral traffic was our online banking application dumping people on the home page after they logged out of their accounts.
SEO After Dec 5th, when I took it over
So we launched our new website (you can see it here) on Dec 5th, and added in the necessary Google Analytics tools. In preparing for this launch, I took some other actions as well:
- Set up a Google+ Account, and though not very active, put some pictures up.
- Set up Google Places for each Branch location.
- Came up with some key words and a nice plithy paragraph describing BCCU on our homepage.
- Stayed on top of clean and clear explanations for pictures.
- Made sure that local websites had the proper address if they were linking to us.
Now, come March, our search traffic is up to 27%. Again, this is all according to Google Analytics. Referral traffic is 25%, and direct traffic, all going to our online banking login, is 47%.
A good chunk of that referral traffic is still from our online banking app (75.45%), but is now going to additional pages based on banner advertisements I set up within the app.
Now, I’m not sure if these results are good, bad or indifferent. I’m not trained in SEO. However, I have noticed some interesting facts:
- Before Places were set up, Referral traffic came from two sources, our online banking app, and our eNews/eStatement emails. Now, the banking app is still top dog, but is no longer just the home page. Both Facebook AND Google themselves are appearing in the top five, which I’ve confirmed by tracking our Facebook ad accounts, and the metrics provided for each Place page.
- Google Place metrics provide valuable feedback on what is causing you to appear, which can then be used to test your keyword usage.
- Google Place pages perform better then Facebook, even without Google AdWords. This caught me by surprise and may just be local to me. Do not trust this without further confirmation (I honestly believe that this is a statistical outlier and I’m going to test it over the next few months).
Anyway, that’s my report so to speak! I am wondering how much of this growth is the result of our page changes, and how much is the result of opening up G+ and Google Place pages. I am also not an SEO expert. So if you go to our homepage and see huge glaring errors of doom, don’t take em out on me (tips, on the other hand, are always appreciated)!