said 1 year ago:
I’ve managed to get quite a few followers on Google + just by doing a lot of hard work. My brand is in a very specific category, so first, I went through and found all of our manufacturers and suppliers and added them. Then I added all of our largest accounts, then targeted companies that have either requested quotes or could be a potential future customer, based on their industry.
I’ve also added my brand to some brand circles that are related to my industry.
For example, if you sell textbooks, search for and add colleges, add high schools, add student associations, add the publishers. People will add you back if you have something interesting to offer.
Get involved and engage. Do a search on Google Plus for “textbooks” (again, if that’s what you sell), plus one some posts that you find interesting. Comment. People will plus one you back and add you.
I thought it was really hard at first, as well, but once you get the ball rolling, it keeps going.