E N Brown
said 6 months, 3 weeks ago:
I’m not saying it is not good for SEO – I’m saying straight HTML is more easily understood by the search engines.
When you have ANY CMS you have heavier code – every single item in the code is read along with the information you want indexed. It CAN take longer for CMS websites to index. Wordpress is the easiest outside of HTML to be indexed IF you have your ducks in a row. Wordpress does that well, better than the other CMS platforms.
However, if you have a client that has requested HTML, why would you deviate from that?
If a client sends me a design in any format, I can duplicate that in HTML. I don’t use their file for any type of conversion – I simply design a website in HTML from their design.
The problem has been (in the past) that designers use a platform that they understand (i.e. wordpress, drupal, joomla, etc.) that has an “admin panel” that the client can use. The client however may not (and almost all do not know) or understand the ins and outs of SEO, so even a website that looks like they want, can become un-serviceable to the client as the designer does not hang around to teach them or inform them how to use their keywords in content, tags, headers, page names, naming conventions, structure, etc. to accomplish having a website that will show well in the SERPs.
Good SEO begins with the web developer and the developer should know enough to handle HTML – SEO built in – from the get go.
If you sell a blogging platform to a client, make sure they know what they are getting. Otherwise, you’ll have a very unhappy client, in the end.
One SEOmoz Guide states:“In order to be listed in the search engines, your most important content should be in HTML text format. Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine spiders, despite advances in crawling technology. The easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place it in the HTML text on the page.”