said 6 months, 1 week ago:
I think the secret sauce is content your customers need.
Whether it’s a blog, YouTube, podcast, Slideshare, FB, Twitter, LinkedIn, etc., it’s all about creating amazing content and distributing it through any appropriate channels.
Meaning, channels where your ideal customer hangs out AND wants to learn more.
Also, the message needs to be tweaked for every channel. There are different expectations in each channel, and you need to respect those.
If your content is H2O, there are places where it needs to be as solid as ice, other places where it needs to flow like water, and still others where it needs to be as transient as steam.
I’m not sure where that came from. Sounds purdy, tho.