Small Business | Forum « Frequency of social media/web/article/ proflies & property updates…

Frequency of social media/web/article/ proflies & property updates… (10 posts)

Topic tags: update frequency

Chris Loeser said
1 year ago:
So you’ve taken the time to build out all these profiles, on all these social media sites… crafting articles for article sites… vids for youtube… pics for flickr & pinterest…
How often do you or how often SHOULD YOU be making updates… posting new stuff… et al???? And once you have this massive inventory, how long before you start weening it down to the ones that actually pay off? Then do you dump the rest or just leave em be?
@chrisloeser | # | Top
April Welch said
1 year ago:
Great question!
The way I explain this to clients is to imagine all that “inventory” as conversation starters.
For example:
- You wouldn’t walk into a networking event or cocktail party with a megaphone saying “have you seen my latest video on YouTube?”.
- You would most likely enter the space, survey your surroundings and begin listening to conversations.
- Once you found a topic or lively conversation you could contribute to, or are interested in learning more about, you would migrate into the flow of conversation.
- Then, when appropriate, you might offer up “you know, I did a piece on something similar on YouTube – if you’re interested I’ll send you the link”
The point is, online profiles are a way for you to be present at the cocktail party – your content is a way for you to offer conversation enhancements.
You can also provide a link when you first do something as a conversation starter, but if you’re never listening to anyone else’s conversation no one will listen to yours.
I hope this helps!
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Russell Allert said
1 year ago:
@chrisloeser Hi Chris
It all comes down to which site you are talking about.
If you have a lot of content then congrats! That’s the hardest part done!!
Twitter: Tweet as much as you like! But avoid tweeting a string of posts all at once.
Facebook: 1-2 times per day, or you could just post 3-4 per week as well. Depends on your audience and what you talk about.
YouTube: As many videos as you want here as well.
Blog: At least once every 2 weeks, but it depends on the length and style of posts. If you are writing really in depth, long posts, then maybe once every couple of weeks, but if they are short and sharp then maybe one every day or other day.
Pinterest: As many as you like.
Once thing to remember is to work with a strategy! Have a content calendar so you can spread out your content over the year.
This will give you clarity and vision and will keep a steady stream of content coming for your fans.
Hope that helps.
Russell
@russellallert | # | Top
Jason Wiser said
1 year ago:
As for dumping the rest, I think it is acceptable to leave them up just in case you need to communicate with a new friend in their place of preference. But you certainly can’t maintain them all!
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Chris Loeser said
1 year ago:
@April Welch the party/conversation is probably the best analogy I’ve heard since getting into this arena, brilliant, thank you.
@Russell Allert much appreciated Russell. We have access to a bunch of content, newsletters, health alerts that have been written prior to lauching any web properties so they wouldn’t be posted anywhere else & their wide open for blog/article use. Since the nurses & docs on staff typically publish a printed newsletter on monthly health observances, there’s probably 4 years worth of monthly news to use…
@Jason Wiser can’t maintain them all, that sounds like a challenge sir
@chrisloeser | # | Top
Rich Brooks said
1 year ago:
@chrisloeser
I think it’s important to reserve names on platforms where you can (Twitter, FB, YouTube,), even if you’re not going to post there often.
However, I believe there’s no magic number to how often you should post. There are some best practices, but every company and every industry is different. You’ll have to test them out for yourself.
I always recommend that you focus on building a following one platform at a time…better to go deep than wide.
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Chris Loeser said
1 year ago:
@RichBrooks… “There are some best practices…” what are they or where can we find them? Left us with a cliffhanger there
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Jason Wiser said
1 year ago:
@chrisloeser One “best practice” tip that helps me to decide if I kep it up or not is if it has a backlink, and a community that can find my dormant site with an internal search, i.e. Tumblr and Multiply
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Chris Loeser said
1 year ago:
@JasonWiser good to know, thank you
@chrisloeser | # | Top
Charlene Kingston said
1 year ago:
Deep not wide is a great social media mantra.
I’m a sound person, so sound analogies work well with me. I think about each site as having a conversation rhythm. Twitter is a tat-tat-tat-tat-tat while Facebook is more like boom-boom-boom.
Often, the thing I want to share can go several places. So I think about the rhythm of each site, and craft the appropriate message for it.
And sometimes, it’s a matter of getting maximum exposure by having a strategy. For example, photos taken at an event might be posted first on Flickr (photo archive), then embedded into a blog post (wwwwaaaahhhhhh-wwwwaaaaahhhhh rhythm), and then shared on Facebook with a quick summary, and then shared again on Twitter with a short teaser.
There are no rules. You make them up as you go based on how your audience responds to you.
@charlene-kingston | # | Top