said 1 year, 1 month ago:
@alexandrabriggs Foursquare holds tremendous potential but seems only limited by the lack of, or slow rate of adoption by retailers. Late 2011 they pushed the new “Explore” feature which makes it useful when you are driving in a neighborhood you don’t know, looking for a restaurant for example. Tips by people, promotions, categories and so on then pop up, which is really what social, local and mobile is all about, right?
Here in Quebec (Canada), the adoption rate is still somewhat slower than in the US but I have faith retail outlets will see the light. Will Foursquare be the one to reap the rewards? I would think so, as it holds the first-mover advantage and has survived Facebook Places and Gowalla, but time will tell…