said 1 year, 4 months ago:
My fear is that even though I fully recognize and have embraced the paradigm shift created by the advent of social media and social networks, the folks I speak to are “not there yet”.
Now that I am acting on my own as a consultant, I fear I will be put in the pack with all the other “social media consultants”, which I am not. I am marketing expert, I like to devise strategies and tactics to improve a company’s top and bottom line. Social media just happens to enter the equation, along with offline tactics, sales & distribution challenges, product definition and launch, measurement, etc.
But hey, it’s the sum of all those fears that make me wake up these days with a smile on my face. Heck, these are exciting times, aren’t they?
Great question, by the way.