Small Business | Forum « FB marketing for a freelancer?

FB marketing for a freelancer? (6 posts)

Topic tags: Facebook, freelancer, freelancing, marketing

Michael Bissett said
9 months, 2 weeks ago:
Hello Everyone, I’m having to post this again, as the website got funny on me earlier when I tried posting this.
I’m presently a freelancer, doing PC repair, website design, a little graphic design, and I’m also thinking about doing social media consulting as well (I know it’s a lot, but I’m poking each option, and seeing what doors open). I’m also wanting to start my own podcast.
What I’m not sure how to do though, is market myself, as I’m not a business yet, I’m still an individual. I’m holding off on starting my business until I can see if this is something that would take off, and I’m also working to get more capital, so I can start it. Any suggestions?
@michael-bissett | # | Top
Phil Mershon said
9 months, 2 weeks ago:
Hey Michael,Sounds like you have some exciting prospects in front of you.
I’m going to move your question to the small business group as I think there will be people there who can speak to your core issue: how do I test the market via social media as I try to identify where to focus?
@phil-mershon | # | Top
Phil Mershon said
9 months, 2 weeks ago:
@michael-bissettAnd I think it’s very important to ask yourself some fundamental questions before you launch a page: Who are my customers? Am I primarily a local business or internet? Am I going to be a one man shop or hire multiple employees? What can I do especially well that causes customers to keep calling me?
@mike-stelzner ‘s book Launch has some great chapters on vision. I also like Guy Kawasaki’s material in “The Art of the Start”
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Michael Bissett said
9 months, 2 weeks ago:
Hi @phil-mershon,
Okay, those are some good points. What I was wondering about though, is things like:
- How should I design my marketing materials (FB page, business cards, etc.), as I’m a freelancer, meaning a don’t have a business name yet?
- As I don’t have insurance yet, how far should I go out in terms of marketing myself? Some of these things are trial runs, so I have to be careful.
@michael-bissett | # | Top
Kristy C. Cartier said
9 months, 2 weeks ago:
@michael-bissett Take a look a “solopreneurs” such as Mari Smith and Lewis Howes. They have grown beyond their name but still are strong brands. There is also Tory Johnson and her latest extension Spark & Hustle.
Consultant, owner, entrepreneur, “The Go-To Guy”, “SMB Friend”, etc. would work too.
@kc_kreative | # | Top
Kimberly Houston said
9 months, 2 weeks ago:
@michael-bissett I’m a freelance writer and marketer, so I understand the dilemma. When I first launched my business, I spent weeks trying to come up with the perfect business name and tagline, etc. At the end of the day, I decided to market under my own name, since I know there are ways I want to grow my business in the future that I can’t predict right now, and I don’t want to lock myself into a business name or tagline that I’ll outgrow.
For me it was just easier to brand things under my own name, that way I can change/update/improve things as I go forward without having to change the essential “brand,” which meant choosing my name as my domain name and also as the name of my Facebook business page.
I agree with @kc_kreative, it’s entirely possible to brand under your own name and still create — and expand — a strong brand.
Good luck to you!
@kimberlyhouston | # | Top