said 1 year, 4 months ago:
Hey Mark, great question. Agree totally with Rich, be where your potential customers are the most. May take a little time to figure it out.
Also begin with the plan is what I would recommend. Or at least asking ‘what is the purpose for using social media, and how will we know it’s working’.
I’d suggest, why not ask your current customers if they use Social Media and what platform they use the most, or take a look at others in the same field, how are they using the tools, are the connecting, engaging and creating relationships or just self promoting?
I’d also create a plan for each of the platforms (as well as the overall plan.)
Asking yourself why you are using each, what are your goals, how will you measure your activities.
I used to live in permanent Social Media overwhelm, now use tools such as Hootsuite to help take the load off (but there are plenty more). And spend less time where I know it’s being ‘wasted’, as we all only have 24 hours in a day.
And yes, a blog, with all the social media sharing buttons. What wonderful blog it could be: a real place to showcase your store and your passion for antiques.