@drew-sager They are definitely different and I post differently as a result. Twitter to me is “headline-y”  so I “catch’em and link’em” so to speak. Facebook is a tad slower and a LOT more visual. I will sometimes co-mingle content yet still structure it differently. Some of it has to do with having more writing room on Facebook (though I heard that only 160 characters are seen first). 

I prefer Twitter because it is short, sharp and to the point. Get the information and go (whether that’s to the link provided or leave). I find with FB that there are too many inspirational type messages with photos etc. My experience has been that I have had paid business via Twitter, made good ongoing contacts but none with FB with another business I have.If I want to send messages to both, I use either Hootsuite or Tweetdeck.

@drew-sager @joanmuschampfagnani @appsability @reneestpeter  @kc_kreative Well,I have been doing some combination of all that you have mentioned. Probably I use the “headline,link, and a personal comment on Twitter. It is fast and quick, but on reflection a waste as I have fewer followers there.  My next most prominent choice is Linked in and I have lots of connections there. I rarely post a business link on FB, unless it is related to the monthly workshops/seminars I coordinate for a client. FB is primarily for me to keep up with friends, and post comments to them and from me.  Not much business related but I do post the monthly workshops/seminars and an occassionaly small business recommendation linkThis is really an interesting conversation you have started.

@drew-sager I love this discussion because as someone with clients who is also trying to run my own business, I deal with this alot.  I completely agree with @kc_kreative about the kind of content that works well on each platform being different, and taking that into account when you do your status updates/posting, etc.

For example, I have a photographer client who posts her images and more “businessy” content on her FB page, and uses her Twitter account to give a more behind-the-scenes personal look into her daily life as a Mom of a 4-year-old who has to run around doing location shoots all day with her child in tow.  People have responded really well to this, and even though the Twitter updates are more personal “a day in the life” type stuff, it does generate client inquiries about her photo work.

On the other hand, I manage social media for a realtor where the bulk of our attention is on Facebook, and we’ve just been letting the FB updates autofeed to Twitter — not good.  In the next few weeks I’ll be figuring out our Twitter strategy and coming up with some ideas for content for Twitter that is more Twitter-friendly.

This is a good discussion, it’s great to see what other people are doing to distinguish FB content from Twitter content — very helpful!

@kimberlyhouston Hi Kimberly, maybe for your RE client, she could push useful buying and selling info out on Twitter. Use it as a platform to showcase her expertise vs. simply properties. Link to appropriate HGTV shows or local RE news. If she’s involved in the Chamber, Twitter is a good spot to talk about events / opps to meet her in person. Build the relationship as people are more comfortable working with “friends” vs. an unknown.

p.s. @trudy My Facebook account is strictly personal. I have a page for the association that I work for and I experiment with it when I can. One day I’ll create one for my consulting work if I launch it more formally

Thanks for all of your answers! This has been a very helpful conversation for me. @joanmuschampfagnani, I completely agree that FB is more visual friendly and I plan on taking advantage of this feature as we begin posting more company pictures and videos. 
Does anyone think it’s a good idea to post “personal” content on a company facebook page? By personal, I mean posting things about certain people or departments within the company as a way to portray what the company culture is like.
The other day I was on Discovery Channels FB page and they had pictures of employees in the office who weren’t wearing any shoes. Discovery did this in support of a charity event called TOMs A Day Without Shoes to raise awareness of the millions of children who go shoeless every year. I thought it was very cool to know that Discovery employees support a great cause. Many times I feel like I sound too “salesy” with certain posts so I thought postingsomething along these lines is a good way to spice things and keep the audience engaged.