Small Business | Forum « Facebook, Blogs & SEO

Facebook, Blogs & SEO (8 posts)

Mitch Rezman said
5 months, 2 weeks ago:
After running our website for 10 years I’ve learned to look at it holistically. The same is true with SEO and Social Media. I recently had an epiphany and what’s interesting is I don’t see a lot of discussion about this.
SEO and Social Media are regularly treated as stand alone subjects and the mechanics of our ecommerce site (CRO) as a third but equally important issue. I think that’s not the right approach. For the past few months I’ve been treating all 3 as one big “organic” beast
One of the practices I’ve been implementing is scraping Facebook content (threads) remodeling them, migrating images & videos and re-morphing the whole package of content as a fresh blog post.
The realities of Social Media is it’s ubiquitous and your fans, followers & visitors are not. FB fans don’t necessarily read your weekly emails. Your blog readers (and search spiders) are not necessarily FB fans (although we now publish our blog on FB) so I’ve been spreading content around. Many of my FB responses to comment are now made in anticipation of this process driven by original content SEO
It certainly hasn’t hurt our website rankings and I’m not all that concerned about duplicate content penalties (a whole other discussion) but is anyone else doing this? Can I Improve upon it? Are there apps to help spread your content?
Original FB post: http://goo.gl/LZIKL
Blog post: http://goo.gl/Wob3V
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Jules Webb said
5 months, 2 weeks ago:
RE:
SEO and Social Media are regularly treated as stand alone subjects and the mechanics of our ecommerce site (CRO) as a third but equally important issue. I think that’s not the right approach. For the past few months I’ve been treating all 3 as one big “organic” beast
Social Media is part of a good SEO strategy. “organic’ beast is an interesting term, but fairly accurate. LOL
One of the problems with social media like facebook and twitter is that content has such a short expiration date. It’s all so fleeting. You can have this great conversation, but you don’t really control who sees it or for how long. The streaming content each of our personal social media accounts if moving fast and if your busy elsewhere there is a good chance you won’t see content business were hoping you would view.
I find your idea of adding your comments as a blog post interesting. And it would have to happen on a much larger scale for Google to notice it as duplicate content, or at least so “I” think.
The red text in your blog post look like they should be links, but they’re not. You might want to look into this. I would encourage you to write a more descriptive and informative lead in or intro before adding the link to the facebook post and then add the facebook conversation under a descriptive subheading like “Conversation From Our Facebook Post” —- No doubt you can do better than that I’m more comfortable writing code than text for blog posts!
Your descriptive lead in does two things. It better communicates with your readers on what’s it all about” and lessens your chances of Google thinking you are duplicate content.
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E N Brown said
5 months, 2 weeks ago:
HI @mitch-rezman
The Panda and Penguin updates openly acknowledge that a well optimized website is not the only place on the web that you need to maintain a strong presence for your business. Social media content now plays a much larger role in determining your search rankings and to that end, everyone needs to play a part for whatever the business at hand may be.
Although original content is touted as a best practice, I do not see any problem with the way you are handling your content, duplicate content not being the subject here.
As an experiment, I’d say to continue on and see what happens. If it is not hurting at this point, it may not in the future either. Here is the thing though, is this something your viewers (customers) want to see? It looks like it to me. You may have grasped something quite original in this idea. Congratulations.
Run with it, see what happens — it may not be a whole strategy but you might as well follow it through! Good luck – let us know your OH!pinion with the end results.
Eileen
@supereb | # | Top
Mitch Rezman said
5 months, 2 weeks ago:
Thank you for the input & kind words – I think the experiment will be to try to push a couple of long-tail keywords – stay tuned
@mitch-rezman | # | Top
Karl Morris said
5 months, 2 weeks ago:
@mitch-rezman,
It goes back to my favourite Mantra.
Olden Days Last Century a small business would typically;Yellow Pages first, then as you grow maybe expand into Press, Radio, TV etc
1. Yellow Pages (Intent Attachment advertising) when you pick up the book you are going to spend.
2. Press, Radio etc (Content Attachment Advertising) Raise brand awareness and influence a purchase decision)
In the modern world
1. Website (Intent)
2. Blog (Intent)
3. E NewsLetter (Content)
4. Social Media (Content)
Set up your website, make it Google friendly, start blogging (on your website) to increase your Google Footprint and target this strategically. Then send out e newsletters followed by Social Media.
Your website is your main battleship it’s at the core as it’s permanent and growing (not to mention you own it unlike social media). Use your Enewsletters and social media to increase brand awareness and further drive traffic back to your site.
When ever we build a site or set up social media we ask one fundamental and simple question. Why are we doing this (building a site or setting up social media)? Normally its to make the phone ring or drive traffic into the store (Virtual or real) so customers will buy your product or service. (We love building websites and doing social media but we don’t do it for our health )
Once you answer that question and you align the mediums at your disposal it never fails. Keep in mind it isn’t a silver bullet but it never fails if you stick with the strategy.
Apologies, this is a condensed simplistic overview.
Karl
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Mitch Rezman said
5 months, 2 weeks ago:
@karl-morris – Thank you for the advice – FYI we’ve been online with our site for 10 years and have left few stones un-turned. We get 20,000 plus visitors a month – down from 28,000 in 2010 (bad SEO advice)
We’re now going up against companies that didn’t exist 2 & 3 years ago and are growing at 100 million a year. The SEO SM matrix is a tad more complex than when we launched in 2001.
I would add 5) to the list: Link Building Stratgey
Thanx
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Mitch Rezman said
5 months, 2 weeks ago:
@karl-morris – Thank you for the advice – FYI we’ve been online with our site for 10 years and have left few stones un-turned. We get 20,000 plus visitors a month – down from 28,000 in 2010 (bad SEO advice)
We’re now going up against companies that didn’t exist 2 & 3 years ago and are growing at 100 million a year. The SEO SM matrix is a tad more complex than when we launched in 2001.
I would add 5) to the list: Link Building Strategey
Thanx
@mitch-rezman | # | Top
Mitch Rezman said
5 months, 2 weeks ago:
@karl-morris – Thank you for the advice – FYI we’ve been online with our site for 10 years and have left few stones un-turned. We get 20,000 plus visitors a month – down from 28,000 in 2010 (bad SEO advice)
We’re now going up against companies that didn’t exist 2 & 3 years ago and are growing at 100 million a year. The SEO SM matrix is a tad more complex than when we launched in 2001.
I would add 5) to the list: Link Building Strategey
Thanx
@mitch-rezman | # | Top