Hi All,

I wonder if you can help me – I am looking for some case studies of schools that are using social media to build a community. Success stories would be brilliant.

I’m based in the UK, so a UK school would be preferable, however this is not essential.

Many thanks for any help,
Sam

@samscholfield, How big is the school that you’re looking to build the community? I have a few examples, but the enrollment is under 6k.

Sam, how did the pitch go? Did you get the info you needed? @samscholfield

Hi Sam, Girls’ Day School Trust, Queen Ann’s School in Reading, Blackheath High are some that follow me on Twitter, there are more there too, you might like to join me there too, under @Schooldaysmag?  I find Twitter a far better social media site than FB – that’s were the serious stuff is done, not just the affirmations, photos chatty things that are on FB – my thoughts. @samscholfield

Hope that helps,Elizabeth – schooldaysmagazine.com

Hi all,

Just thought I would update you about this.

The presentation went very well, some interesting discussions arose.

The audience consisted of mainly schools and a non-profit organisations.

Interestingly, one of the main focusses that they were interested in was brand name protection.

Apparently lots of mums like to use ‘Mum networks’ (forums) to discuss schools that they would like their child to go too. Apparently negative comments on the forums varies from “That school is really posh and snobby” to the obvious “That school isn’t very good” comments.

The other main topics were privacy protection, so could they make use of a private Facebook page, is there any privacy options in twitter.

The main area that was putting them off starting social media was the time commitment. This goes beyond updating the networks as they have to gain consent of images (as they are children) and vet everything that goes out publicly.

For the non-profit organisations, they were very interested in discussing which networks would be better for them. My overall feeling was that they liked LinkedIn to promote, and connect with specialists, and the obvious one was Facebook to build their communities.

So there are some interesting points worth considering that I hope someone might find useful in the future.

Sam

Pleased to help Sam, interesting reading about the feedback or forums. I’ve been thinking about including something like this in schooldaysmagazine.com . I also have another URL which I can link to this for feedback.