said 11 months, 1 week ago:
Just thought I would update you about this.
The presentation went very well, some interesting discussions arose.
The audience consisted of mainly schools and a non-profit organisations.
Interestingly, one of the main focusses that they were interested in was brand name protection.
Apparently lots of mums like to use ‘Mum networks’ (forums) to discuss schools that they would like their child to go too. Apparently negative comments on the forums varies from “That school is really posh and snobby” to the obvious “That school isn’t very good” comments.
The other main topics were privacy protection, so could they make use of a private Facebook page, is there any privacy options in twitter.
The main area that was putting them off starting social media was the time commitment. This goes beyond updating the networks as they have to gain consent of images (as they are children) and vet everything that goes out publicly.
For the non-profit organisations, they were very interested in discussing which networks would be better for them. My overall feeling was that they liked LinkedIn to promote, and connect with specialists, and the obvious one was Facebook to build their communities.
So there are some interesting points worth considering that I hope someone might find useful in the future.