Diane Coville said
1 year, 2 months ago: @JoanMuschamp A “red flag” for you and me too. Since joining Twitter back in 2008/2009 I chose to be selective in who I followed. It wasn’t about the quantity, it was about the “quality”.
There are many programs out there to mass follow anyone and everyone on Twitter and many people use them to build their connections but not really ever connect to them. They are primarily concerned about getting their messages out to the “masses” when they will actually get more positive results from making targeted connections
I have noticed that when I get notified now that someone is following me and I click the link to check them out, Twitter actually tells me if this person is really following me…. If I don’t see that message, I DO NOT follow back.
It may take a little longer to investigate who you are connecting to, but in the end, the quality of all those comments and content that flow through my Twitter account are worthwhile reading – instead of losing them to mass comments and information that is of no interest to me.
I have always followed this criteria in order to follow back…
1. They have to have taken time to fill out their Profile info so I know a little bit about them.
2. I check their numbers – if they have a huge level of followers but don’t have a similar number of follows, they are most likely a thought leader with lots of great info and they are also choosey in following back AND if they are following huge numbers but have very few followers back, it is usually an indicator that they have built massive follows as mentioned above but don’t take the time to follow back. It’s all about targeting the masses.
3. Then I check their tweets – if they repeat the same tweets over and over or have no tweets, I don’t follow back. I want to see that they are participating on a regular basis with a balance between personal and business comments and sharing and Retweeting.