Emailing to Corporate Accounts (9 posts)

  • Hello All,

    Really needed some insight on how you have developed an email campaign when the email addresses that are used are fortune 1000 companies with filters of steel? Major obstacle that I have not been able to overcome.

  • Hiya  @katrinaturnbow-engram   

    Here is an article that may help —

    How to bypass spam filters legally

    Eileen :D

  • @katrinaturnbow-engram

    There’s some good advice in that article @supereb linked to, but to be honest, it still feels like spam.

    The reason why those filters are so tight and unforgiving is because so many people try and send unsolicited emails!
    No matter how much value you may feel you can provide, spam is spam.
    I’d instead try and target your audience through LinkedIn (they offer some great targeted ads for B2B) and even through Facebook.
    I’d also be blogging and creating valuable content to attract those people and give them a reason to sign up for your email newsletter.
    Opt-in is the way to go…otherwise you’re going to be banging your head against those filters of steel for a long time to come.
    Good luck!

  • HI  @rich-brooks   

    I’ve not had any reason to try this myself as we don’t send out email to multiple addresses for any reason.

    I agree though – spam is spam if all you want to do is break through the filters to a list of unknowns. 

    Eileen ;D 

  • i like the linkedin approach. These are not to unknowns either which is the part that frustrated me even more. But these are a few good places for me to start.

  • @katrinaturnbow-engram Corporate spam filters are steel and unforgiving. Even when the email address has been whitelisted, corporate filters may still kick a mass email out. If you want to send an HTML newsletter you don’t really have many options. Your best bet would be to send a text newsletter. A bit old school for sure, but more likely to get through filters.

  • @amyhallbiz i would like to try mailchimp again with your recommendation..is there any contact to mailchimp directly through phone or do a test send with my list to see if the emails will bounce 

  • At one major company where I worked on site, those filters were so bad, the documentation department had a heck of a time meeting deadlines because even the SMEs, outside writing subcontractors, and publication vendors we wanted to communicate with couldn’t always get through. I never could get to the bottom of who the gatekeepers were, even though I actually worked there.

    And Katrina, I would definitely try to find a different way of looking at getting bounced, as it’s not something you want to experience even the first time. Too many times and your autoresponder service could bounce YOU instead, lol. Not fun. I think maybe that’s one reason why so many big list builders spread their lists around… just in case something happens… something very bad… at least their whole list won’t get penalized.

  • @katrinaturnbow-engram There’s no phone contact, but the chat is awesome!


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