Mark Oetjens said
1 year ago: @jasonwiser Personally, formatting for ALL the different e-readers (Kindle, Apple, Nook, Sony E-reader, etc) on your own would be extremely time consuming. Plus, if you want to be listed for the Sony E-reader I think you have to use Smashwords. Smashwords is their only distributor (that might have changed in the past couple years).
Anyway, you asked about Kindle. Smashwords formats for Kindle but they don’t distribute to Amazon. So sign up for a Kindle Direct Publishing account and simply upload your word doc. (Amazon does offer formatting tips.) But my word doc looked terrible in the test Amazon offers, so I downloaded the Smashwords version and uploaded it to Amazon. Looks great now.
I understand that you want the DIY experience. But to me it’s just not worth it.