said 9 months, 2 weeks ago:
Mobile and tablets have special browsers… You can’t do a lot of bells and whistles on Mobile, but who has the time when you are browsing with your mobile phone.. It is meant to get them the basics and then they either call you with a connected button, email you with their phone’s email, or they come in as you have your location showing and give them directions all in one screen.
Also, you need to know that most mobile is very basic, and you can’t really create or change any of it.. or it is limited to its capabilities or worse yet, they own the site when you create it.. .
There is a lot to think about when your thinking mobile, but it is something you can’t ignore for the rest of 2012, retail is going to see a huge spike even from last year, just watch.
In regards to the switching from mobile to regular.. most systems should recognize what browser is being used and switch the appropriate one. I do agree you don’t want to have 2 sites to maintain, but until mobile can add a lot of the extras that a internet browser has, sometimes you do need 2.. however, if you build it with one that integrates with the other, then that is the way to go. We call it Hybrid site. @geoffrey-gordon @iamconsulting | @kc_kreative @pollyb