said 1 year, 4 months ago:
That is a tough one for me. I might start at using Google Keyword Tool and putting in each the businesses and their products/services to learn how people are searching in Google.
Then, I would create some high quality target market landing pages for each one using the highest value keywords that are relevant. If you are targeting a geographical region, I would also make target pages for each one of those. That has been hugely successful for both me and my clients.
The pages should be of a high quality design and emphasize action pics of the products or services being used by actual people. Just pics of products don’t work in my opinion as it’s to impersonal.
I would also have a social media pages setup and on the landing pages. By that I mean on Facebook, Twitter, Etc., for each client and have the links on the websites.
I think before you can really engage them, you have to know who the target market is and how to talk to them. You may have already thought of that, but just thought I would throw it out there.
You might consider some ppc ads on Google and Facebook as well.
Hope that helps or inspires some others behind me to help come up with some great ideas.