I’d love to get some tips and hints on how to build up a fan base and email list for a direct sales business. Anybody got any good ones?

@amyhallbiz What industry is this business in? What are you selling? How many purchases per year do you estimate consumers will make? Average sale price? Demographic?

@amyhallbiz

That is a tough one for me. I might start at using Google Keyword Tool and putting in each the businesses and their products/services to learn how people are searching in Google.

Then, I would create some high quality target market landing pages for each one using the highest value keywords that are relevant. If you are targeting a geographical region, I would also make target pages for each one of those. That has been hugely successful for both me and my clients.

The pages should be of a high quality design and emphasize action pics of the products or services being used by actual people. Just pics of products don’t work in my opinion as it’s to impersonal.

I would also have a social media pages setup and on the landing pages. By that I mean on Facebook, Twitter, Etc., for each client and have the links on the websites.

I think before you can really engage them, you have to know who the target market is and how to talk to them. You may have already thought of that, but just thought I would throw it out there.

You might consider some ppc ads on Google and Facebook as well.

Hope that helps or inspires some others behind me to help come up with some great ideas.

@amyhallbiz

I understand, those super secret spy ways are hard to come by sometimes.

I would really need to know more specifics about the uniqueness of each business owner. That is the key for me to come up with that. If I can pull out their passions and interests, then campaigns and unique opportunities can present themselves that are fun, exciting, and help capture the market.

Hope that makes sense? Just my opinion.

@amyhallbiz

Branding an individual has worked really well for a lot of people. Both locally and nationally. Just ask Donald Trump (LOL).

You’ve really got to develop and capitalize on their personal brand to get some ummff. That’s the secret sauce if they’re going after cold leads. They need to talk about more than the financial opportunity – they need to highlight the strengths of their particular style of leadership and organizational structure so they attract the right people that will produce and feel “at home” in the organization.