said 1 year, 5 months ago:
Great question. It seems that your question is the value of fewer, stronger ties vs. more weaker ties.
I believe it depends on your business goals.
For some of us, who need a number of high quality clients each month or year, fewer, stronger is better.
For a company like Red Bull, or someone else that is pushing a consumer product, more, weaker ties may be best as you need to reach and engage a wider audience.
I want a big following for my company, but I can’t hope to engage everyone like I would a good friend, or even fellow networker. So I create content that can help a wide audience and distribute it via an email newsletter or blog, but use forums like FB, LI or even this club as a way of cultivating better relationships.