said 1 year, 5 months ago:
Hi Rick @rlmosca
There are many pro’s and con’s we can discuss about the Daily Deal industry, each one having it’s own merit.
Rick you are absolutely right about a small business being prepared to capture data and to socially capitalize on it. Small businesses need to look at how the daily deal sites work. They now can run their own deals, discounts, loyalty programs etc.. etc..
With millions of people searching and expecting discounts, this will become the norm in 2012. Whether it’s a coupon, deal or code, consumers buying habits are changing.
Social media will play a big part in 2012. Consumers will be happy will smaller discounts, as long as the experience is worth sharing. The Daily Deal industry has done a good job at letting the user experience the joy of trying many businesses that they would not have tried.