An elevator pitch (or elevator speech or statement) is a short summary used to quickly and simply define a product, service, or organization.

Do you have one prepared for that moment when you have just seconds to mention your business?

@warrenveach Everyone should have an elevator pitch, and it should be internalized by every employee.

It’s always best to have it as part of your early strategic discussions on your  value prop, so it focuses on your key differentiator.

I also believe a good elevator pitch invites conversation in some form and should be easily comfortable for employees and listeners alike. I’ve come across many that use PhD level words, and most people and employees dont’ speak that way.

The idea IMHO is to get a conversation started so people you meet can quickly try to grasp what the company does. Plus you need to be human enough to start a relationship–that is what helps your business.  Not everyone will be a prospect, but you  never know when the referral will come.

I have a few pitches, depending on to whom I’m speaking.  In both my work as a personal trainer and food coach, people are often self-conscious and reserved, so I quickly assess their openness and go from there.  Some people want to hear/see energy and enthusiasm from me, others want a quieter approach.

@katiecavanaugh

Wow!

In business, I’ve used the term “elevator pitch” and different varieties for years now, but your “CAB statement” is, well, brilliant!

Before even getting to the end of your post, I was thinking about a cab ride to a destination, and then you wrote, “Your CAB statement (elevator pitch) is the ‘vehicle’ to take your message out to the world.“

Brilliant! (It deserved to be said twice!)

Is that a concept you came up with yourself, and can I use it?

@bethnovick

Like you, I believe everyone should have 1 or 2 ready to use depending on the audience, but everyone needs to have at least one that rolls off their tongue smoothly to use when you aren’t quite sure what to say, or how to say it.

As one becomes more practiced at using their CAB statement (see Katie’s post above) they will become more discerning in how and when to  use which one.

@warrenveach Wondering if I can get a critique on my EP. My company is Social Media Dot Connection.

I connect the dots so that companies and entrepreneurs can see beyond just Facebook and Twitter to the big picture strategy for their social media efforts

@warrenveach Yes, the CAB statement is my concept. You are welcome to use it and I would appreciate being referenced for creating it!

@katiecavanaugh

As in “Katie Cavanaugh of Clear Path Success Coaching says……“?

Always ready to give credit where credit is due.

@warrenveach

Like that Warren. It’s better than what I was playing with. I might have to keep this one!