said 1 year, 4 months ago:
With the proliferation of smart phones.. there isn’t a reason for not having a QR code reader. I think there may come a time where an app might even be included on phones (there’s a contract I’d LOVE to sign
I think a lot of people still don’t really know what to do with them.. as in how to use them to best advantage.
On business cards is a logical first…
But on a website? rather self defeating.. people won’t ever use it, yet I’ve seen them on websites.
New York City had something in the news about using them all over town on signs.. and this is an area I see QR Codes really making inroads.
People are presently focusing on business contact info.. or links to their website.. things that often equate to a sales message to people.. and thus they “change channels” and tune out.
New York City was hot on the idea because of the ability to convey more information in a small area.
Businesses are using them to good effect by incentivising their use. Coupons via QR Codes are a natural progression.
I was at the local “Fringe” festival this year.. and noted how difficult it was to easily get information on play times and locations even from the posters.
The info was listed on most posters.. but I saw a real opportunity to place a code on the poster that would not only allow for a calendar entry, but also a Google map to help those interested in finding the venue.
Another great idea was where a company was making the codes for headstones.. where a person for a relatively small cost could provide much more of a remembrance of their life than would be possible on the headstone.
The greatest danger to mainstream QR Code acceptance will be business owners using them strictly as a driver of commerce.
Another thing I’ve noticed is that many QR Code creation sites have been popping up all over the place, many with little to no tracking provided, and those that do offer slim chances of permanence.
Selecting stable code creation services is highly advisable.