said 1 year, 4 months ago:
I am of the opinion that showing an SSL certificate is always a good practice as it is one more trust signal that you can send to a buyer. Some buyers are savvy enough to look for the https://, and some browsers even change the color of the address bar (to green).
I think this group is probably a little more savvy but for the general consumer providing a trust certificate sends a clear message that you not only go things “right” but that you as a vendor place a value on your users security.
That said, to answer your question head on, for me personally I’m going to focus on the address bar – if I don’t see https I’m not sharing my personal purchasing info.