Cost of social media services and online advertising (4 posts)

  • I would like to know what people are paying for social media services, such as running a facebook page.

    Also, what is the going rate for online ad services.  If someone wanted me to do their online ads, for instance… google ad campaign, what is a fair way to charge for that?

    I am open to suggestions and current ideas!

    Thanks

  • @melissaholmes

    There’s been a lot of conversations over the past year about pricing and costs. Although it’s great to have such a global audience here at the clubs, that also skews any sort of intelligent convo about pricing. 

    Pricing is tricky. Here’s a great post by Derek Halpern on just one way of looking at pricing: http://socialtriggers.com/dumb-pricing-mistake/

    What I might recommend is that you come up w/some tiered pricing. You might ask someone who is a friend in business what they would pay.

    We have prices we charge for research, for setup and optimization of accounts, and then also for ongoing work (including content creation.)

    You may want to find out what your audience needs, how long it will take you to complete that, and then how much you’d like to get paid per hour.

    Same thing w/ad campaigns, although it’s common that you would also charge based on their ad buy, often adding a 10 – 15% surcharge.

    Good luck!

  • @rich-brooks Thanks for the link.  It was very good information for me too! :)

  • @rich-brooks thanks for the link.  I did find that other thread, but the actual numbers are throwing me off.  


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