Small Business | Forum « Converting Likes, Friends and Follows Into Business

Converting Likes, Friends and Follows Into Business (5 posts)

Topic tags: business, marketing, roi, sales

Rich Brooks said
1 year ago:
Getting likes, friends and follows feels great, but it doesn’t keep the lights on!
Do YOU have any tips or techniques to turn friends and followers into customers and clients?

@rich-brooks | # | Top
Inder Sarna said
1 year ago:
Hi Rich,
Firstly I would say the Content posted on the page plays an important role. Secondly how relevant your fans/followers are to your industry. Trying following 10-4-1 rule in content postings. Contests and rewards can motivate them to connect with your brand.
Regards – Inder
@indersarna | # | Top
Joan Muschamp (Fagnani) said
1 year ago:
@rich-brooks My general practice is sending a personal message to each as a start, and asking them if I can add them to my mailing list (or suggesting they sign up directly for something). It all depends on how I view them.
Now Twitter and FB present challenges, because I have to make a relatively quick decision whether someone is a prospect in target, a prospective partner or resource, or totally out of my ballpark.
Anyway, this starts a conversation, and based on reactions, I form next steps.
@joanmuschampfagnani | # | Top
Ann at greenoak said
1 year ago:
my plot is always to make my content [the store] so tempting they want to make the effort to come shop ……for me , if they have liked the page they are going to like the store and want to make the trip.
…i target women homeowners who like to shop are adventurous and can afford me….if she finds my page and is within a n hour or 2 of us shes probably going to come and buy……. most of my buyers cyber shop a place before they make the drive….so facebook and my website is huge deal for us………
@rich-brooks
@annfurnivall | # | Top
Nichole Schlecht said
1 year ago:
@rich-brooks
I tie email marketing into social. It’s really the best way to get conversions. You can use contests, fan-only content offers, downloads, etc. to collect email addresses, plugin them into an email marketing service, segment them into their interests (how did they sign-up? was it a specific offer?) and put them on a long term nurture campaign.
If you use email marketing correctly you can get deeper insights into their interests and continue to refine your list.
You should really have content ready to be pushed out (at least 2-3 emails ready for each segment), defined segments and the sales path plotted out.
@iamconsulting | # | Top