Most of us have bought into the value of content marketing as that’s essential to social media marketing. However, I wonder what you’ve found to be the best form of content marketing. Do you prefer blogging, podcasting or video? Why?

@phil-mershon  I have recently started a blog that I have found to be effective.  I use my blog posts on my Facebook page as well (along with posting other content of interest).  I also post my blog on relevant groups on LinkedIn.  

@dave-mackay  There is definitely no problem in posting your blogs on your own Facebook page (I have one for my business Access Profiles, Inc.).  For the groups on LinkedIn, I do attach my blog through a link to my blog page, but tend to alter my Topic sentences to fit the group.

I also have a local “online” paper that posts my blog articles (North Hills Patch).  The administrator of that page told me to “cut and paste” my original blog article and submit it that way.

I guess then my answer to your question would be that (at least in my circumstances) there is no problem in duplicating.  The copy is my original work.

Hope others will weigh in with this if there are instances where it is not acceptable.

@dave-mackay@kimkline is correct that posting your blog content on your social sites is appropriate, but I would clarify something. I would only post a link and/or a picture of the blog post (depending on where you’re posting). Social media is a great platform for promoting your blog content, but you always want to get people back to your blog. Your content is the gift you’re giving to get people to follow you and ultimately trust you with their email and confidence in the quality products/service you provide.

I do think it’s also important to tailor your intro sentence to the site. PIctures are quite important to your content also.

People keep mentioning pics, so far I have not used any…. Certainly I will have to research this… If I put my own pic in there… people will be frightened. haha

I certainly have to learn to use some pics….., at least one per page. I am about to add a couple pages using screen shots. I have to spend time to learn what the visitors like to have on a page, they seem to tolerate a bit of advertising, but I notice that on this page…. not much except for site features…. There must be some very subtle ways of marketing that I have not recognized so far.

yes, I quite agree with you, my pages lack any sort of design and are boring although there is some good content on some pages…. Yesterday I had 650 pageviews and 115 uniques, if I had not scared them off with boring pages I may have had better numbers. On Sep 4 I had one visitor so I am getting somewhere but this is a very unprofessional presentation….. lol

I saw a blog this morning…… it is to solicit people to attend a conference or seminar that a couple presents every few weeks. The whole site is just one page, and prominent on that page is a video of the couple talking about their seminar.. That may confirm your idea of a video for attracting people.

Good advice Phil!  Signing up for a review of your site will help (I signed up myself).  And, like you said, in the meantime others who post there might be helpful!

@phil-mershon

Great thread, Phil!

My default channel is my blog–most often at our company blog–but we also have a YouTube channel, and I find that great for my more visual type posts. 

However, I always “double down” by embedding that video in a blog and then blogging “around” the video topic.

I’m planning on a new venture, and for that I’ll be using podcasting as well!