Content Marketing – Good? Bad? (10 posts)

Topic tags: content, marketing, research
  • Hello Folks.

    I ran across this article today about plagiarizing content and it really rings true for a lot of what I read online these days. It is unbelievable what some people call “research.”

    tomwebster.posterous.com – The Dark Side of Content Marketing.

    So, how do you research your content?  Is it all done online? Or do you actually go to the library in some cases to study an industry?

    Eileen 

  • @supereb

    I rarely–actually, never–go to the library for research any more. Most of the stuff I want to research would be too dated if I waited for a book to come out.

    Whether it’s which camera to buy my dad or how to use G+ for business, there’s more up-to-date info online.

    I do agree that people have lost the skill of researching, which is maybe what this article is getting at. You must give credit, form your own opinion, and add to the conversation.

  • Hi @rich-brooks

    I certainly agree about the most up to date information being online.  When I was writing this topic it occurred to me that I’ve not been to the library in ages, years and years – I cannot remember my last trip to the Wichita library. I think it would have been around 1996 or 1997.  I used to go each and every week, if not for research, to browse the “out of date” books on sale, or look for forms, etc. Of course I also worked with the D.O.D. whose offices were in downtown Wichita so it was very convenient to stop in there.

    I do all my research online now too – particularly the news sources. I have my favorites as I am sure everyone does. 

    I agree that real research (the way I was taught to do it) may have become a thing of the past.  Credible sources though can be hard to find online. I certainly never believed everything I read in a newspaper so it stand to reason I don’t believe (no where near it) everything I read online either. 

    But therein lies the problem with doing research online – for some subjects, who do you believe and who can you believe?  It is almost a catch 22, when you think about it.  That’s what prompted my question about research in the first place.

    Eileen 

  • @supereb

    We have girls 8 & 10, so I still visit the library…but mostly for fiction.

    That is a problem w/online research; even the most bogus “evidence” can look true on an attractive website.

    That’s why I love the Pew research site…great research from a well-respected organization.

  • Nothing wrong with dropping in on the library from time to time! I actually work at our local Kingwood TX library a few times a month. They have great wi-fi, work stations with power, comfortable places to lounge when I don’t feel like a “cubical”.

    Other Pluses: Tons of magazines to thumb through and look for ideas…or just relax and read for fun. Music CDs…I can discover a new artist by popping one of them in my laptop and putting on my headset. Movies…they have DVDs there of old movies, classic TV and instructional videos or even courses you can take.

    Libraries have progressed beyond the old card catalogs and musty periodicals! They are a fun place to work…as long as you don’t have to talk on the phone for work. Great place for “quiet work”.

  • @rich-brooks @bob-green

    Well, I’ve certainly been to the Derby library in recent years but it is not the same as going to the Wichita Library!  You can get lost in that place (Wichita Lib.). 

    The Derby library has article archives (that are not online) I have visited but even that was some years ago.  I work solely from home now for good reason.  Russ is handicapped and I can’t go off and leave him alone for any stretch of hours at a time. It limits my ability to spend a nice afternoon at a library or book store.

    Thank goodness for Amazon books and Kindle books!  I have so many books in the house, it’s starting to be embarrassing. And I have to admit that I never thought I’d get a book reader gadget – but the lure of having space to live (space not consumed by books) finally made me cave in about a year ago. 

    Eileen 

  • Here is another thing – the wikipedia has been around a very long time (in web years) and although many people poo-poo the resource, it is and has been a great source of viable information. 

  • @supereb Good topic, Elaine. I’m a book lover who loves the feel of a good book in my hands… her favorite trusty yellow/pink/blue marker in one hand… and a horribly detested book-mutilating ink pen for note-making in the margins, underlining, and generally scribbling thoughts and charts and brainstorms in the other hand.

    I’m one of the diehard holdouts for holding on to scribbly tangible ink-absorbing books. My brain just doesn’t absorb material the same way when I can’t have two-way communication with that little book. 

    I’m always in the process of creating a “Teacher’s Edition” in the margins, cracks, and crannies of any book I read, including fiction. Guess I got that habit from teaching English. When I see a great sentence that richly conveys something far beyond mere words, I simply MUST underline, circle, draw exclamation points, and make a note reminding me of the import of that sentence or a thought that it relates to in something else I’m working on.

    So beyond being a mere book, most of my books end up being a resource digest and diary or journal of my thoughts on that subject. A reSource I return to again and again. Hence my nickname, ReSource Robin.

    As a researcher, I aways have a strong interest and need to get to, verify, and evaluate the value of a source. Online research has made that a lot easier to track down “quoted” materials from a source, but not to verify and evaluate the quality of a source. In the past, it was easier for me to pick up a phone and call an author, writer, famous person, etc and quickly ask my questions, making friends and valued connections quite often. 
    Now with the internet ever looming, lurking, and threatening to print, record, and disseminate every word uttered, I’m finding experts and famous people shy away or run away from direct inquiries and complimentary conversations. It freaks them out. Unless their fame or expertise originated on the internet and openly welcomes and is set up to handle meaningful real-time dialogues on the internet, I’ve found most quiet, thoughtful thinkers have cut off their phones and can no longer be simply called.

    Just dangy! Ten years ago, when I read a book I liked, I’d call up the author and talk with them. Made friends, connections, and found richer meaning in much of what they wrote, wrote about some of them, kept confidences to myself and honored their wishes. Do that same kind of thing today and you first must find a way to calm their internet stalker freak-out effect. Now it’s best to make contact via stilted online contact methods. Just NOT the same. Just can’t make book friends like that anymore.

    Robin

  • @supereb great topic here,  I agree with @rich-brooks, most of the up to date stuff is online. Here are a few suggestions and things I do:

    1. Follow a certain niche of top notch blogs – have a feed notifier in chrome that lets me know when new topics arrive. It takes a while to research and find worth while blogs worth following. And yes it does takes skill to research properly.
    2. Buy eBooks on amazon and read them - eBooks can be sorted by date on amazon and rating on amazon so you can get recent and up to date content. There is a lot of free eBooks out there, so much so that people have forgotten to buy and its the good stuff that is found i the paying… not the freebies
    3. The last place i get content is everyday life, when you step away from the pc and visit the shop, or the mall or go for a run. I try to notice everything and then use a principle from what i have seen that day to explain something i have learned online in a simplistic way.
    4. Lastly I believe quality beats quantity every-time. 1 good form of content shared out shines 10 average mediocre more frequent posts. So I tend to listen a lot and collect a lot of content, sift through it and share the best advice. 

  • Hi @geoffrey-gordon —  Good advice, appreciate your insights and contribution.


    Howdy @bob-green —  I agree that browsing all the items (books, magazines) is a good place for ideas.  But I can browse online for the same effect, (mostly)!   The problem with online is that you don’t SEE all that stuff together like you do the library or at book stores.  When visiting the actual places your eye wanders to particular items – then you SEE what will attract the eye and that’s a very important point to make.

    Thanks everyone – this was a fun thread!

    Eileen :D


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