@gregorymacke Glad I read @trudyd1474 post on the link. I wouldn’t worry so much about the Contact Us submits–You are missing HUGE opportunites to get interaction. Your home page offers a bunch of free things. Instead of “Join our Mailing List” FEATURE your most popular “freebie” in that space, but make it stand out more. Also ask for their name, so you can personalize. Also include (small type is OK) that with the freebie they understand they are also subscribing to your eNewsletter.(you can go to my website for some verbiage on this– http://www.lemonzestmarketing.com
As you build your list, you have an interested group who gets to know you as you give them differnet ways to interact.And, I would have a separate landing page for the 30 page booklet on Caramel Corn–right now it dumps you right to the Contact Us page, and there is nothing reminding them why they clicked. A dedicated landing page and form gives you the chance to offer compelling copy about the advantges of the business. You definitely can require more fields, but dispense with the other stuff except perhaps where they found you.(that is notoriously unreliable. You can get this from Google Analytics or building better response vehicles).
Also, I firmly believe every Contact Us page should have an address and phone number. Use a PO Box if you don’t want traffic to your location. But to me, if I don’t see a location, I suspect the business might not be credible.