said 5 months, 2 weeks ago:
According to Investopedia at http://www.investopedia.com/terms/b/bait-switch.asp a bait and switch is “A dishonest marketing tactic in which a marketer advertises a very attractive price/rate/term that is really a teaser rate meant to attract customers. Once the customer comes into the store/office to inquire about the advertised price/rate (the “bait”), the advertiser will attempt to sell the customer a more expensive product (the “switch”).”
The practice of using a Bait and Switch according to the article on Wikipedia at http://en.wikipedia.org/wiki/Bait-and-switch is illegal and as consumers we are entitled to sue companies for using such practices.
Wikipedia goes on to state “In the United States, courts have held that the purveyor using a bait-and-switch operation may be subject to a lawsuit by customers for false advertising, and can be sued for trademark infringement by competing manufacturers, retailers, and others who profit from the sale of the product used as bait. However, no cause of action will exist if the purveyor is capable of actually selling the goods advertised, but aggressively pushes a competing product.”
Recently we saw Facebook pull a Bait and Switch with the implementation of Promoted Posts. And today I learned that a company known as Crowdbooster is now in the process of implementing a similar tactic.
I have been a FREE member of Crowdbooster for well over a year much like Facebook utilizing the FREE Services they provided us for for years, with out ever spending a dime out of pocket.
It seems like more and more companies are following Facebooks steps with a bait and switch and its wrong. Reminds me of a drug dealer that gives his/her drugs away until his customer is addicted and cant function without it, then says “Oh you need more? Well it’s going to cost you now.”
These companies have been amazing in helping me build my business, until now. Sadly they know man of us (Not Myself or Classy Catering Creations) will pay the new charges because A we have grown accustom to using their services and lets not forget they are among the best for what they do.
I say enough is enough and lets do something about it. Its wrong, just because FB is the biggest social networking company or Crowdbooster is onbe of the biggest that provide important social data, don’t mean they have the right to take advantage of us!