said 9 months, 1 week ago:
Thanks for sharing these interesting links, Geoffrey! I also used different resources to learn about the impact of colours.
For my business, I finally chose orange and grey (on white). Orange should represent action, energy, creativity and grey should balance and add some trust, reliability, seriousness.
For a customer of mine, a doctor, I chose dark blue, brown and white. Dark blue for the sterile, clean and serious part of his business, and brown to add some warmth and to support his down-to-earth character.
Besides all theory about colours, I think it’s very important – especially for small businesses – that the business owner can identify himself/herself with the colour. All the positive impact of a colour doesn’t help if the owner hates it and therefore can’t relate to his own CI.
Orange is also my favourite colour