Thanks for sharing these interesting links, Geoffrey! I also used different resources to learn about the impact of colours.

For my business, I finally chose orange and grey (on white). Orange should represent action, energy, creativity and grey should balance and add some trust, reliability, seriousness.

For a customer of mine, a doctor, I chose dark blue, brown and white. Dark blue for the sterile, clean and serious part of his business, and brown to add some warmth and to support his down-to-earth character.

Besides all theory about colours, I think it’s very important – especially for small businesses – that the business owner can identify himself/herself with the colour. All the positive impact of a colour doesn’t help if the owner hates it and therefore can’t relate to his own CI.

Orange is also my favourite colour

@geoffrey-gordon LOVED the social triggers video! Now I’ve got to back through my site.

@geoffrey-gordon

Hi Geoffrey.

You shared some good information. Infographics and videos are fun and informative. For some of us this information has been known but the presentation in a stylish update is fantastic. 

I’m designing/building a new website now for a client and although the marketplace is loaded with websites for this particular product, I know I’ve chosen the right colors and a design that integrates all the correct nuances for the “buy me” action to take place. 

The colors I chose are pink and blue with a hint of purple here and there. Pink (romantic), blue (trustworty) and purple (mystery and passion).  Perfect for the product line as a whole.  Perhaps I can show this site later when the pages are uploaded, we all hope well before Thanksgiving (but don’t hold your breath!). 

Thanks again for the updated materials – nice find/share.

Eileen

when we redid our website  2 yrs ago  i picked  bright  cheery colors, hopefully  reflecting   the  look  my  customers  are  buying….i hope  our  colors  support    what our  brand is…i went for   bright, casual, a little outside the box and  fun….